How Manufacturers Get Real ROI From Trade Shows: Before, During, and After
Trade shows eat a large share of most manufacturers' sales and marketing budgets. Yet many teams still measure success by the number of business cards in a…
Watch MediaHow Manufacturers Can Use Video to Win Complex B2B Sales
Most manufacturing deals don't get decided in a room you're in. Josh Fidi, CEO of SalesReach, pointed out that complex purchases can involve as many as 14…
Watch MediaIs HubSpot Right for Manufacturers? Lessons From a 2.5-Year Rollout
Manufacturers adopted technology fast on the production floor. The front of the house (sales, marketing, and customer support) often still runs on email…
Watch MediaHubSpot for Nonprofits Webinar: Moving off legacy systems like Blackbaud
Donors don't give nonprofits a pass on digital experience. They tap to pay everywhere else and expect the same from your donation form. Meanwhile, most…
Watch ResourceWhat nonprofits actually run for online giving
Blackbaud is still the largest single vendor on US nonprofit donation pages. It is also outnumbered. The four newest platforms in the sector, taken together,…
Download Lake One UpdatesLake One Earns HubSpot's Non-Profit Industry Specialization Badge
Lake One has earned the Non-Profit Industry Specialization Badge, part of HubSpot's Partner Badges program recognizing organizations with validated expertise,…
Read the update MediaLake One Earns HubSpot Data Migration Accreditation
What the accreditation is The Data Migration Accreditation is earned by submitting completed migration work for HubSpot to review. That includes a migration…
Watch ThinkingKindful Renewal: Is HubSpot a Bloomerang Alternative?
If you run a nonprofit on Kindful, you already know the situation has changed. Kindful was acquired by Bloomerang and is no longer really its own product. It…
Read it ThinkingMigrating from eTapestry to HubSpot: What Nonprofit Leaders Need to Know Before They Start
eTapestry earned its place. For small and mid-size nonprofits that needed a real donor database without a six-figure price tag, it delivered. Gifts tracked.…
Read it ThinkingMoving from Spreadsheets and Email to HubSpot for Nonprofits: What Leaders Need to Know Before They Start
Every nonprofit starts somewhere. For a lot of them, that somewhere is a shared Google Sheet and a Mailchimp account. It works well enough in the early days.…
Read it ThinkingThe Biggest Gap in Nonprofit CRM Isn't a CRM Problem
A note before we get started: We use Fathom at Lake One, I'm an investor, and the Fathom links here are referral links. The category logic holds regardless of…
Read it ThinkingYour Nonprofit Doesn't Need a CRM Migration. It Needs a CRM Strategy.
After years with a legacy CRM, your nonprofit has finally decided it's time to move on. Your team is ecstatic. You choose a platform built for the cloud and AI…
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