Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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lead generation Marketing Technology HubSpot Digital Marketing Strategy Sale and Marketing Alignment Manufacturing July 31, 2023
How to Calculate the True Cost of Sales and Marketing Data Silos in Manufacturing
For years, manufacturers have used tools like Lean and Six Sigma to improve their quality, boost productivity, reduce costs, and enhance[...]
analytics Marketing Technology HubSpot B2B Marketing digital marketing July 27, 2023
HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights
Most companies measure the success of their marketing efforts by how prospects move through the funnel. But between awareness and a signed[...]
lead generation Marketing Technology HubSpot July 20, 2023
Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot
We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and[...]
Marketing Technology HubSpot Digital Marketing Strategy Manufacturing July 18, 2023
HubSpot for Manufacturing Success: Outpace Competitors, Boost Profitability, and Skyrocket Sales
In today’s highly competitive business landscape, manufacturers face numerous challenges that require innovative strategies to stay ahead.[...]
lead generation Conversion HubSpot Digital Marketing Strategy B2B Marketing digital marketing Digital Experience Marketing in a Crisis June 6, 2023
3 Strategies to Win Amidst the Crisis of Disconnection
On March 15, 2020, the U.S. began implementing shutdown orders to curb the spread of Covid-19. Two years later, we started to reopen and[...]
HubSpot April 7, 2023
Recession or Softlanding: 6 strategies HubSpot can enable to combat market uncertainty
Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now[...]
Company March 14, 2023
LAKE ONE Adds Additional HubSpot Accreditations to Roster
Minneapolis, MN: Lake One®,a modern growth and technology partner for B2B manufacturing, tech, and services brands announced today that it[...]
Company March 14, 2023
LAKE ONE Recognized as a Google Premier Partner
Minneapolis, MN: Lake One®, a modern growth and technology partner for B2B manufacturers, tech, and services brands, announced today that[...]
Company February 15, 2023
Joe Paschka Joins Lake One
Lake One is excited to announce the addition of Joe Paschka as an Operations Manager. As our Operations Manager, Joe Paschka joined the[...]
Company February 15, 2023
Robert Randolph Joins Lake One
Lake One is proud to announce the addition of Robert Randolph as Senior Digital Copywriter. Robert, a Philadelphia native, comes to Lake[...]