Delivering Marketing Joy

In this episode, Kirby Hasseman talks with Ryan Ruud about getting marketing and sales aligned, how to judge a new CRM, and how technology is killing marketing. 

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Saas Fuel Podcast

Join Jeff on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. 

Key Takeaways

[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"

[00:14:44] "Short-form video content takes over storytelling channels"

[00:19:03] "Marketing, Sales & Technology: The Battle Begins"

[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"

[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"

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MarTech Podcast

Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment.

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