Join Jeff on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. He highlights the significance of crafting a compelling narrative that attracts customers and effectively positions products when collaborating within teams. The episode concludes by exploring the significance of data-driven decision-making and the evolving landscape of digital media, particularly the rise in popularity of short-form video content. Don't miss out on this episode filled with practical tips to propel your business toward success!
[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"
[00:14:44] "Short-form video content takes over storytelling channels"
[00:19:03] "Marketing, Sales & Technology: The Battle Begins"
[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"
[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"
"Creating Compelling Stories in B2B: You suddenly start telling a story that puts people in the center of it and it's kind of more interesting and compelling." — Ryan Ruud 00:11:41
Collaboration between Marketing, Sales, and Product Teams: "No single part of that team is responsible for really figuring out how to put customers at the center. It takes all three to make it happen." — Ryan Ruud 00:19:03
Measuring Pipeline: "The only way you're going to be able to know when to call it quits is to be able to identify what that early indicator is." — Ryan Ruud 00:25:57