Delivering Marketing Joy

In this episode, Kirby Hasseman talks with Ryan Ruud about getting marketing and sales aligned, how to judge a new CRM, and how technology is killing marketing. 

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Saas Fuel Podcast

Join Jeff on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. He highlights the significance of crafting a compelling narrative that attracts customers and effectively positions products when collaborating within teams. The episode concludes by exploring the significance of data-driven decision-making and the evolving landscape of digital media, particularly the rise in popularity of short-form video content. Don't miss out on this episode filled with practical tips to propel your business toward success!

Key Takeaways

[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"

[00:14:44] "Short-form video content takes over storytelling channels"

[00:19:03] "Marketing, Sales & Technology: The Battle Begins"

[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"

[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"

Tweetable Quotes
"Creating Compelling Stories in B2B: You suddenly start telling a story that puts people in the center of it and it's kind of more interesting and compelling." — Ryan Ruud 00:11:41

Collaboration between Marketing, Sales, and Product Teams: "No single part of that team is responsible for really figuring out how to put customers at the center. It takes all three to make it happen." — Ryan Ruud 00:19:03

Measuring Pipeline: "The only way you're going to be able to know when to call it quits is to be able to identify what that early indicator is." — Ryan Ruud 00:25:57

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MarTech Podcast

Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment.

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