Ryan Ruud, Founder and CEO of Lake One, and Vincent Pietrafesa, VP of B2B Products at Stirista, discuss how organizational culture has an effect on marketing and about how accountability allows for growth.
In this episode, Kirby Hasseman talks with Ryan Ruud about getting marketing and sales aligned, how to judge a new CRM, and how technology is killing marketing.
Join Jeff on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. He highlights the significance of crafting a compelling narrative that attracts customers and effectively positions products when collaborating within teams. The episode concludes by exploring the significance of data-driven decision-making and the evolving landscape of digital media, particularly the rise in popularity of short-form video content. Don't miss out on this episode filled with practical tips to propel your business toward success!
Key Takeaways
[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"
[00:14:44] "Short-form video content takes over storytelling channels"
[00:19:03] "Marketing, Sales & Technology: The Battle Begins"
[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"
[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"
Tweetable Quotes
"Creating Compelling Stories in B2B: You suddenly start telling a story that puts people in the center of it and it's kind of more interesting and compelling." — Ryan Ruud 00:11:41
Collaboration between Marketing, Sales, and Product Teams: "No single part of that team is responsible for really figuring out how to put customers at the center. It takes all three to make it happen." — Ryan Ruud 00:19:03
Measuring Pipeline: "The only way you're going to be able to know when to call it quits is to be able to identify what that early indicator is." — Ryan Ruud 00:25:57
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Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment.
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