Ryan Ruud, Founder and CEO of Lake One, and Vincent Pietrafesa, VP of B2B Products at Stirista, discuss how organizational culture has an effect on marketing and about how accountability allows for growth.
In this episode, Kirby Hasseman talks with Ryan Ruud about getting marketing and sales aligned, how to judge a new CRM, and how technology is killing marketing.
Join Jeff on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles.
Key Takeaways
[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"
[00:14:44] "Short-form video content takes over storytelling channels"
[00:19:03] "Marketing, Sales & Technology: The Battle Begins"
[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"
[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"
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Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment.
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