Nonprofit April 22, 2026

The Biggest Gap in Nonprofit CRM Isn't a CRM Problem

A note before we get started: We use Fathom at Lake One, I'm an investor, and the Fathom links here are referral links. The category logic[...]

Nonprofit April 14, 2026

Your Nonprofit Doesn't Need a CRM Migration. It Needs a CRM Strategy.

After years with a legacy CRM, your nonprofit has finally decided it's time to move on. Your team is ecstatic. You choose a platform built[...]

Nonprofit March 20, 2026

Migrating from Blackbaud to HubSpot: What Nonprofit Leaders Need to Know Before They Start

HubSpot isn't Blackbaud. It wasn't built for fundraising the way Blackbaud was, and if you go into a migration expecting a one-for-one[...]

Nonprofit February 3, 2026

Why Most Nonprofit CRMs Feel Heavy (and It's Not Just the Software)

December 3, 2025

Buyer Intent Data: What Marketing Sees First (and Sales Needs to Know)

Sales teams only see a small slice of the buyer journey — the moment someone fills out a form, replies to an email, or books time on a[...]

HubSpot Nonprofit December 3, 2025

Can HubSpot Manage Nonprofit Pledges? - Yep!

A donor pledges $10,000 to your capital campaign, payable in monthly installments. You log it in your donor database, send a thank-you, and[...]

Strategy & Planning Conversion Nonprofit October 31, 2025

Nonprofit Website Best Practices: How to Turn Your Site Into a Fundraising Engine

Nonprofit websites carry a lot of weight. They tell stories, share updates, and showcase impact. But at the end of the day, they’re also[...]

HubSpot October 27, 2025

Signs Your CRM is Fatigued: CRM Data Management

Your CRM should be the backbone of your sales and marketing efforts. It gives teams visibility, keeps data organized, and makes reporting[...]

HubSpot Healthcare October 2, 2025

First-Party Data in Healthcare: What to Collect (and What to Do With It)

Healthcare marketing is changing. With third-party data on the decline, first-party data has become the foundation for building trust and[...]