Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Marketing Technology HubSpot Nonprofit January 10, 2024
Improve Nonprofit Donor Experiences with HubSpot in 2024
The Challenge With Today's Donor Journey Tools In the ever-changing landscape of nonprofit organizations, adapting to new technologies and[...]
Company January 5, 2024
Conor Flanagan Joins Lake One
Lake One is excited to announce the addition of Conor Flanagan as our Business Development Manager!
December 31, 2023
Lake One's Guide to Lead Scoring
If you're being buried in leads or you feel like you're taking shots in the dark to figure out which leads should get the attention of your[...]
Marketing Technology HubSpot Digital Marketing Strategy B2B Marketing December 11, 2023
Future-Proofing Your Business: Why Embracing HubSpot's AI-Powered Smart CRM is Essential
In today's rapidly evolving digital landscape, businesses must adapt to changing customer needs and preferences to remain competitive.[...]
Company December 11, 2023
Skyler Gibbs Joins Lake One
Lake One is excited to announce the addition of Skyler Gibbs as our HubSpot Onboarding Specialist!
Marketing Technology HubSpot Digital Marketing Strategy B2B Marketing November 30, 2023
Maximizing ROI: The Benefits of Conducting a HubSpot Audit
You have HubSpot, and that’s awesome, but are you getting your money’s worth? This all-encompassing marketing, sales, customer service, and[...]
Account Based Marketing B2B Advertising October 26, 2023
The Role of B2B Advertising in Account-Based Marketing
Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. Both departments work together[...]
Company October 24, 2023
Lake One Named to Inc’s Second Annual Power Partner Awards
Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24,[...]
October 19, 2023
B2B Social Media Strategy: How Employee Advocacy Is A Game-Changer
B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and[...]
lead generation B2B Marketing October 17, 2023
The Power of Podcasting in B2B Marketing
Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B[...]