Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Account Based Marketing October 13, 2023
Account-Based Marketing: Case Studies and Best Practices
Account-based marketing (ABM) has developed into an extensive strategy that every company wants to integrate, whether they are large giants[...]
B2B Growth AI in Sales and Marketing AI Implementations B2B Marketing October 11, 2023
AI in B2B Sales and Marketing: Uses and Case Studies
The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed,[...]
HubSpot Company October 4, 2023
Introducing Lake One Pathfinder – In-App HubSpot User Adoption
In today’s rapidly evolving business landscape, CRM adoption has become imperative for companies to streamline their sales, marketing, and[...]
Marketing Technology Digital Marketing Strategy Manufacturing September 22, 2023
Take Your Manufacturing Sales and Marketing Video Strategy to New Heights
Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world,[...]
lead generation Marketing Technology Digital Marketing Strategy digital marketing August 25, 2023
Email Marketing for Manufacturers Isn’t Dead: 5 Tips for Success
Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In[...]
Content Marketing Marketing Technology digital marketing August 16, 2023
How We Used AI to Write an Email Newsletter: The Good, the Bad, and the Ugly
In today’s ever-changing digital world, the need for top-notch content is never-ending. From writing catchy ads to brainstorming email[...]
Marketing Technology HubSpot Digital Marketing Strategy Manufacturing August 14, 2023
Improve Manufacturing Margins by Consolidating Tech & Adding Automation: CRM for Manufacturers
You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. The trick is[...]
Marketing Technology HubSpot B2B Marketing Manufacturing August 13, 2023
Simplify Your Manufacturing Sales and Marketing Funnel: Tame the Chaos in 5 Questions
Many of our conversations with manufacturers eventually come around to a central idea: our sales channels are unique, and only a few[...]
Marketing Technology HubSpot How To digital marketing August 3, 2023
Follow Our Lead: A Guide for Your Pardot to HubSpot Migration
We’ll walk you through the Pardot to HubSpot migration, show you why HubSpot’s Marketing Hub's powerful marketing automation platform is a[...]
lead generation Marketing Technology HubSpot Digital Marketing Strategy Sale and Marketing Alignment Manufacturing July 31, 2023
How to Calculate the True Cost of Sales and Marketing Data Silos in Manufacturing
For years, manufacturers have used tools like Lean and Six Sigma to improve their quality, boost productivity, reduce costs, and enhance[...]