Hubspot for Healthcare

The Healthcare challenge

Healthcare teams are under pressure to improve access, reach underserved communities, and keep patients engaged—often with disconnected tools and no clear picture of the patient journey.
EHRs are built for clinical records, not outreach. Marketing platforms don’t talk to referrals or care teams. Reporting is patchy at best.

HubSpot for Healthcare: Your Complete Patient & Member Engagement Platform

Imagine your whole nonprofit on one, unified platform.

We help healthcare organizations use HubSpot to support access, education, and continuity of care, not to replace your EHR, but to orchestrate everything around it.

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Marketing Hub

✓ Outreach & Education Campaigns
✓ Create targeted email, SMS, and digital campaigns based on population, risk level, demographics, and interest — all orchestrated from a single platform.

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Sales Hub

✓ Navigation & Follow-Up Pipelines
✓ Manage screenings, referrals, appointment workflows, and task handoffs across outreach, navigation, and care-coordination teams with clear pipelines and automation.

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Service Hub

✓ Relationship Support & Ongoing Engagement
✓ Give patients, members, employers, and community partners a seamless support experience with tickets, knowledge bases, case routing, and communication preferences.

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Content Hub

✓ Education at Scale
✓ Build and deliver accessible, personalized health education through landing pages, portals, content libraries, and AI-assisted content creation.

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Data Hub

✓ EHR aware, Single View of Relationships
✓ Unify patients, members, referrers, employers, and partners in one secure, connected record — giving every team a consistent understanding of who you’re serving and how they engage.

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Commerce Hub

✓ Program Enrollment & Payments
✓ Streamline registrations, payments, renewals, or program fees for classes, screenings, or memberships with automated receipts, notifications, and reporting.

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Breeze AI

✓ AI-powered insights across your organization
✓ Automated stakeholder communications

The Lake One Difference

We understand the realities of access, screenings, and coordination—not just generic “healthcare marketing.” We design systems that fit inside your regulatory, operational, and clinical context, while still moving fast enough to make a difference.

  • Experience with patient & member outreach and screening programs

  • Strategy-first: we map your journeys before we build anything

  • Built to coexist with EHRs and clinical tools, not compete with them

  • Reporting that leadership and clinicians can both understand

We’re proud to walk alongside organizations making real impact every day.

Joe McErlane

Joe McErlane

Founder & CEO, Neopath Health

Lake One is a partner, not a vendor. If you’re looking to check a box just to say ‘I’ve done SEO’, Lake One isn’t for you. They work hard and will help you figure out the right way to do something. If you want to do something really great with your sales and marketing, go to Lake One.

HubSpot for Healthcare Resource Hub
Everything you need to understand HubSpot for healthcare.

Resources & Guides

Software Comparisons

Healthcare Strategies

Our Partners

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Ready to chart a new course?