Growth systems for brands that give a damn®
We guide purpose-driven organizations through the design, build, and stewardship of HubSpot systems that create clarity, accountability, and sustainable growth.
How we work
HubSpot isn’t just software — it’s an operating system for how your organization grows.
Our services are designed to meet you at different stages, while always building toward a system that lasts.
FieldGuide
Find your direction before you build.
Fieldguide is our strategic engagement for organizations that need alignment before execution.
We help you navigate complexity, define what success actually looks like, and design a HubSpot-ready foundation rooted in your mission.
Includes:
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Journey and lifecycle design
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Data model and architecture planning
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KPIs, reporting, and impact measurement
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Governance and technical roadmap
Implementation (Build)
Turn strategy into a working system.
We implement HubSpot based on the direction set in Fieldguide — or meet you where you are if strategy already exists.
Our builds are designed to scale, get adopted, and support real-world complexity.
Includes:
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HubSpot configuration and customization
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Data migration and cleanup
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Integrations and automation
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QA, training, and launch support
Steward
Care for the system as your organization grows.
Steward is our ongoing partnership where we optimize performance, support your team, and ensure your HubSpot system continues to serve your mission — not slow it down.
Includes:
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Ongoing optimization and iteration
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Campaign and initiative support
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Reporting and insights
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Governance, enablement, and evolution
Joe McErlane
Founder & CEO, Neopath HealthLake One is a partner, not a vendor. If you’re looking to check a box just to say ‘I’ve done SEO’, Lake One isn’t for you. They work hard and will help you figure out the right way to do something. If you want to do something really great with your sales and marketing, go to Lake One.