Strategy & Architecture
Build your growth engine with clarity, before you build it on HubSpot.
Before you implement HubSpot, you need a clear understanding of how your organization grows.
We help purpose-driven teams step back and see the full picture, your audiences, programs, marketing motion, buyer/donor journeys, data flows, team roles, and operational realities. Then we translate that insight into a strategic plan and a HubSpot architecture that supports it.
This is where clarity replaces assumptions, alignment replaces silos, and your growth strategy becomes something your team can actually execute.
Whether you’re coming from Blackbaud, Salesforce, spreadsheets, or starting fresh, we build HubSpot the right way — with clarity, precision, and an understanding of how your organization actually works.
No templates. No guesswork. No duct tape.
Trusted by
WHY STRATEGY & ARCHITECTURE?
Why start with Strategy & Architecture?
Because growth requires more than tools.
This work gives your organization:
-
clarity on who you serve and how they move through your journeys
-
a unified marketing and growth strategy aligned to your work
-
clear roles, responsibilities, and governance
-
a measurement framework that connects effort to impact
-
a HubSpot architecture designed to support the strategy, not define it
Starting here ensures that when you implement HubSpot, you're building toward something, not just building.
Why Lake One?
Because your growth strategy deserves the same care and rigor as your technology.
We don’t jump straight into platform setup. We start by understanding how your organization engages your audiences, how your marketing and revenue systems work today, where friction lives, and what growth realistically looks like for you.
Then we translate that into a practical strategy and an architecture that ties it all together.
What you can count on:
-
A clear marketing and growth strategy your team can adopt
-
Audience, personas, and journey clarity
-
A data + measurement plan that shows what matters
-
HubSpot architecture aligned to your real operations , not hypothetical ones
-
Confidence heading into implementation
Ready to get started?
What's Included
A holistic strategy engagement that gives you clarity on both growth and HubSpot.
-
Growth strategy + marketing clarity
-
Audience definition & segmentation
-
Journey mapping (awareness → engagement → conversion → stewardship)
-
Data model + measurement strategy
-
Governance + roles
-
Technical roadmap for HubSpot
Cross-team alignment
The outcome
A unified growth strategy and HubSpot architecture that gives your team clarity, alignment, and a shared plan for how your organization grows — and how HubSpot supports that growth.
What strategy with Lake One feels like
- Implementation experience with 200+ organizations and counting across diverse industries and company sizes
- More than a decade of implementation experience delivering successful HubSpot solutions
- HubSpot Platform Enablement and Onboarding Accreditations and dozens of HubSpot certifications
- Industry-specific expertise in manufacturing, healthcare, technology, and nonprofit sectors
- Our unique "digital outfitters" approach that embeds us in your business
- Seamless integration with your existing tech stack
- Focus on technology adoption strategies as part of our implementation approach
- Data migration expertise that transforms messy data into a clear, accurate roadmap for your business decisions
- Custom workflow design that reflects how your business actually operates, not how a software manual thinks you should operate
Marc Parker
Vice President, Playground Boss“Expert Help for HubSpot Implementation. Partnering with Lake One was one of the best decisions we could’ve made for our company!”
Jessica Parkhurst
VP Marketing, Acentria Insurance“Amazing HubSpot Partner. We struggled with onboarding onto HubSpot. Once we partnered with the Lake One team, there was finally a light at the end of the tunnel. ”
Annesha Ganguly
Marketing, Tifin Wealth“LakeOne has been a great partner to work with ... especially the set up of our HubSpot account. Would highly recommend them for any HubSpot related support!”
Ashleigh Craven
CMO, Pocketnest“I cannot sing team Lake One's praises enough! Each team member is incredibly knowledgeable, approachable, and darn-right fun to work with. I hang up from our weekly calls feeling so relieved and re-energized. PS - I never knew the Hubspot accreditation was SUCH a game-changer. They make my life so. much. easier. 👍👍 Two thumbs WAY up for Lake One!”
Robert Weber
Manging Parnter, Great North Ventures“There are very few service providers across any category I would publicly endorse, but Lake One has proven time and again to be a great partner for startups in our portfolio which have used Lake One to strengthen their marketing efforts.”
Rosie Pongranz
CMO, Storj“I'm impressed with their team's great range of talent to apply to our various projects on demand.”
Erik Freyser
President, Polywater“Lake One brings experience at the crossroads of technology and marketing that helps us stay at the top of our game in marketing techniques and thinking. We leverage their insights, expertise, and training to continuously improve our business processes.”
Josh Anish
Marketing Director, AutoFi“ Hiring Lake One Digital to handle the migration was well worth it. They are HubSpot experts who made the entire process seamless and had us up and running within two weeks.”
Erika Dalager
Marketing,WuxiAppTech“very easy to work with and helped with two very large cleanup projects within two HubSpot instances. We had a complex situation they were extremely detailed in managing and assisting with in other areas of need. I would and will be working with Lake One again in the future.”
Lisa Hannum
CEO, Beehive Strategic Communication“Lake One has been an embedded partner with Beehive for more than two years and the results have exceeded our expectations. Ryan and his team led us through a CRM migration, and sat shoulder to shoulder with us to develop and activate a fully aligned "smarketing" funnel. They've built systems and processes that support our team to implement, measure and achieve our marketing, sales and business goals.”
Recent Work
Not ready to book a meeting and have a few questions? That's cool, we're happy to answer them. Fill out the form and we'll follow up.
Ready to see what's possible?
Let’s build the strategy that powers your growth, and the architecture that makes it real.

