Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Company January 17, 2023
Mary Murphy Joins Lake One
Lake One is excited to announce the addition of Mary Murphy as a HubSpot Operations Specialist. Mary joined the Lake One Team in November[...]
Content Marketing Digital Marketing Strategy November 23, 2022
Content Marketing for Startups: 4 Effective Strategies
Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for[...]
Marketing Technology Digital Marketing Strategy digital marketing November 18, 2022
Lead Generation Tips for Technology Companies
A well-developed strategy to generate leads for technology companies can make all the difference between its success and failure.
Marketing Technology Digital Marketing Strategy digital marketing October 18, 2022
How Marketing Automation Implementation Helps Tech Companies Scale
You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your[...]
Company September 28, 2022
Omar Rodriguez Joins Lake One
Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an[...]
Digital Marketing Strategy B2B Marketing digital marketing September 28, 2022
How to Develop a Digital Marketing Roadmap for a B2B Company
Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. Without clear planning and[...]
Company September 22, 2022
Zoë McKinney Joins Lake One
Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One[...]
lead generation Content Marketing Digital Marketing Strategy B2B Marketing digital marketing Account Based Marketing Content Funnel Inbound Marketing September 13, 2022
Successful Full Funnel Marketing Strategies for Startups
Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety[...]
Content Marketing Digital Marketing Strategy B2B Marketing digital marketing Account Based Marketing Content Funnel Inbound Marketing August 9, 2022
How to Close the Gap in B2B Growth with Mid-Funnel Marketing
Have you ever been researching a product and can’t find the information you are looking for to make a purchase confidently? This is[...]
lead generation Content Marketing Digital Marketing Strategy B2B Marketing digital marketing August 2, 2022
5 Ways Manufacturers Can Leverage Short Form Video Content
A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy.[...]