Introducing Lake One Pathfinder –  In-App HubSpot User Adoption 

In today’s rapidly evolving business landscape, CRM adoption has become imperative for companies to streamline their sales, marketing, and support efforts. However, as many organizations have discovered, implementing a CRM doesn’t always guarantee success. In fact, a myriad of reasons can cause CRM implementations to falter, ranging from lack of clear objectives and inadequate user training to resistance to change and poor data quality.

To address these challenges and ensure successful HubSpot user adoption, we’re thrilled to introduce the Lake One Pathfinder, powered by Supered.

What is Pathfinder?

Pathfinder isn’t just another tool; it’s HubSpot enablement where it truly counts. It bridges the gap between what a CRM promises and what teams often struggle with staying aligned with unique business processes, definitions, and requirements. With Pathfinder, your teams receive in-app prompts, reminders, errors, and warning messages when information is either missing, incomplete, or strays from your unique business processes and needs.

Who is Pathfinder for?

This solution is tailored for revenue teams eager to:

– Drive robust CRM adoption across departments.

– Support effective change management.

– Ensure all team members are unified in their approach – essentially “rowing the boat in the same direction.”

– Significantly reduce the risk of CRM adoption failure.

Simply put, if you’re looking to maximize the return on your CRM investment, Pathfinder is for you.

How Pathfinder provides in-app reminders of key terms

How Pathfinder ensures process governance

How Does Pathfinder Drive HubSpot User Adoption?

Pathfinder seamlessly integrates into your HubSpot implementation, onboarding, or alignment project. Here’s how it adds value:

1. Documentation: Our team works closely with you to comprehensively document your key processes, definitions, and requirements.

2. Deployment: These processes are then deployed in-app as user reminders, ensuring everyone is aligned with your unique business blueprint.

3. Dynamic Evolution: We understand that businesses are never static. Processes evolve, requirements shift, and strategies pivot. That’s why Lake One works diligently with your team on an ongoing basis. As your business needs grow and change, we make sure your in-app reminders and prompts are updated, ensuring you’re always on the path to CRM success.

Ready to embark on your journey with Pathfinder?

Book a demo and get ready to chart your course to CRM excellence!