Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Resource June 1, 2017
Ebook: How to Monitor Social Media in 10 Minutes a Day
Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around[...]
Conversion How To May 31, 2017
How to Build Landing Pages that Convert
The landing page is the conversion foundation to your lead generation machine. No matter your industry, creating a landing page that[...]
Resource May 30, 2017
32 Enviable Inbound Marketing Examples (Ebook)
Browse this visual guide to gain helpful tips to apply to your own inbound marketing campaigns. You might be surprised how an international[...]
January 13, 2017
Three modern marketing strategies your business needs now
Happy new year! as we head into 2017, we have 12 months of opportunity ahead of us. With all that runway, and lots of goals to accomplish,[...]
January 11, 2017
What is Modern Marketing?
Modern, measurable marketing. Sounds like a catchy tagline. But what is modern marketing? Great question. At Lake One we have a strong[...]
March 24, 2015
Preparing Your Credit Union for Social Media Blunders, Catastrophe and More
Crisis lurks out there. It can be man-made or an act of God. Social media, unfortunately, is a risk factor. However, it’s also one of a[...]
Content Marketing January 2, 2014
3 Tools to Help Your Credit Union Clear Content Marketing Hurdles
Happy New Year, here’s to a stand out 2014.