Moving from Spreadsheets and Email to HubSpot for Nonprofits: What Leaders Need to Know Before They Start
Every nonprofit starts somewhere. For a lot of them, that somewhere is a shared Google Sheet and a Mailchimp account. It works well enough[...]
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Company January 15, 2020
Lake One’s Seeds of Service Campaign Kick-Off: Second Stork
At Lake One, giving back is important to us. Like it says in our mission, we believe business can both pursue profit and be a force for[...]
January 9, 2020
Essential Marketing Automation Functions to put Your Lead Management on Autopilot
Entrepreneurs and small business leaders are the ultimate hat-wearers. Unlike bigger, resource-opportune corporations, startups are[...]
Advertising August 20, 2019
Lake One’s B2B Online Advertising Glossary
Paid advertising is often a great way to increase traffic and sales as you’re growing and sustaining your online presence. But the lingo[...]
August 15, 2019
8 Cringeworthy B2B Email Nurturing Mistakes that Leave Your Leads Dead in the Water
According to Gleanster Research, 50% of qualified leads aren’t ready to buy.
HubSpot August 9, 2019
Is a HubSpot CRM Right for Me? 7 Questions to Consider
If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs.[...]
August 6, 2019
6 Must-Track B2B Email Marketing KPIs
Whether you’re a seasoned marketing pro or an email novice, check out the list of our top B2B email marketing KPIs we like to track. But[...]
Conversion July 30, 2019
Practical Ways to Implement A/B Testing on Conversion Funnels
A conversion funnel is what we call the path a user follows to convert on a landing page. You can read more about the basics here, but the[...]
July 23, 2019
Content Optimization: How to Optimize Existing Content
Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old[...]
Conversion July 16, 2019
The 5-Step Blueprint to Building Conversion Paths
Conversion funnel by definition can mean a few different things depending on the source, but here at Lake One, when we talk about[...]
Company July 11, 2019
Components of a Lake One FieldGuide: What Your Digital Marketing Strategy Includes
When we create a digital marketing strategy for our clients, what we adoringly refer to as a FieldGuide, we pour hours into research and[...]