Association architecture
Distributor, rep, end user, parent and child. The relationships a real channel has, modeled so the reporting stops lying.
Quotes in one system, the customer record in another, and the report that ties them together rebuilt by hand every month. Twelve years inside complex systems of every kind, and we will tell you on the first call which parts are worth saving.
Seven things a revenue team carries every week, and where each one actually lives in HubSpot. Pick the one that sounds like yours.
Our success metric is downloads, and nobody has asked what they turned into.
In HubSpot that isCampaign reporting that ends at revenue, because the campaign, the deal and the close date sit on one record. Counting downloads is the metric you keep when those three are in different systems.
The quarter closes and you can name the campaigns that produced pipeline, without exporting anything.
The pipeline is a list of names, not a forecast.
In HubSpot that isSupport lives in one tool, the customer record lives in another, and the thread breaks between them.
In HubSpot that isThe thinking is good. The audience for it is friends and family.
In HubSpot that isThe CRM and the ERP disagree about what shipped, and both get quoted in the same meeting.
In HubSpot that isThe quote is in a spreadsheet, the approval is in email, and the deal record knows about neither.
In HubSpot that isEvery datasheet and product page has to exist in more than one language, and the glossary lives with whoever wrote it.
In HubSpot that isSome systems have to go. Others are fine where they are and just need to talk to HubSpot. We do both, and we will tell you which is which before you pay for the wrong one.
One HubSpot
Connecting the tools is easy. Making the data useful is the work.
Where the quote actually starts, who owns the account record, which of the three systems is telling the truth. The landmines are found here or they are found later, expensively.
The platform at the heart of the work, set up around how your team already sells rather than how a setup wizard wants them to.
Every tool plays its best role. Native apps where they fit, integrations we design deliberately rather than switch on, and custom services where the thing you need does not exist.
Revenue you can trace back to what caused it, less time spent running the machine, and a team that can answer a board question without a fire drill.
HubSpot and the ledger agreeing is a build, not a toggle. We have done it in both directions.
We are writing this one upDistributor, rep, end user, parent and child. The relationships a real channel has, modeled so the reporting stops lying.
One workflow that routes by territory, replacing the stack of workflows that each knew one rule.
Four ways to start, two ways to keep it running. We’ll tell you which you need on the first call.
Senior help deciding what to build before anyone builds it. Objects, data flows, and journeys mapped against how your team actually operates.
What this looks likeSixty days, with you rather than for you. Your team runs it when we leave, because they built it with us.
What this looks likeMove off Salesforce, Zendesk or the spreadsheet, and keep every deal, every note and every thread that explains the account.
What this looks likeA site that takes money and tells the truth about your work. Theme-driven when budget is the constraint, custom when the story needs it.
What this looks likeMonthly hands on the system. Campaigns shipped, journeys tuned, reports that reconcile with finance, and a team that answers the same day.
What this looks likeOngoing data work and the integrations that keep it honest. Where your enrichment tools, payment systems, and accounting connect and stay connected.
What this looks likeThe companies we have helped out of it, and the scale of the work behind them.
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“In our old CRM, our leadership didn’t have any visibility into how a deal was moving through different stages. For the first time ever, our leadership gets to see this and they’re thrilled.”
If your work lives in one of these, we already speak your language.
Forty-five minutes. No deck, no discovery questionnaire. Tell us what is not working and we will tell you whether it is a build, a fix, or a decision you have not made yet.