The Future of Telehealth: Enhancing Virtual Patient Experiences with HubSpot Tools
Telehealth gained a lot of popularity during the pandemic, but it’s clear that it’s become more than just a temporary solution. With more[...]
Field Notes
Featured
All Notes
April 2, 2019
Why Sales and Marketing SLAs Work to Drive Business Growth
Sales and marketing SLAs are essentially a contract between the two teams on how leads will be managed through the entire sales funnel.[...]
How To March 28, 2019
Lead Scoring 2.0- A Deeper Dive
Lead scoring is a great way to use real data to understand what kind of lead is going to be the most likely to turn into a sale or customer[...]
March 26, 2019
6 Lead Follow Up Strategies
Your marketing campaigns are hugely successful, you’re gathering and utilizing tons of valuable data, and pulling in dozens of qualified[...]
Resource March 25, 2019
Sales & Marketing Alignment Guide
When sales and marketing are aligned, you can achieve harmony with your client-facing teams. Download this guide to learn how to get[...]
Company Digital Marketing Strategy March 19, 2019
Benefits of Working with a Virtual Marketing Agency
I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer[...]
lead generation March 14, 2019
Lead Scoring Basics
What is Lead Scoring Not all leads are created equal and for that very reason, we queue lead scoring. Lead scoring is ranking lead[...]
Company Digital Marketing Strategy March 12, 2019
Action19: Lessons in Business Resiliency
We were fortunate enough to be able to attend and sponsor the first ever Action19 event hosted by our partner Authentic Brand.
lead generation How To March 6, 2019
6 Simple Ways to Use LinkedIn for Lead Generation
With more than 500 Million users, nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople.[...]
Conversion March 1, 2019
10 Quota Crushing Sales and Marketing Alignment Statistics
“The leads from marketing are junk,” says sales. “Sales can’t close to save their life,” says marketing. On and on it goes as the two teams[...]
February 21, 2019
3 Lead Follow Up Mistakes and Best Practices to Avoid Turning Off Your Inbound Leads
You did it! Your marketing is paying off and people are coming to your website. Poking around. Maybe even some of them are coughing up[...]