Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Company Digital Marketing Strategy March 12, 2019
Action19: Lessons in Business Resiliency
We were fortunate enough to be able to attend and sponsor the first ever Action19 event hosted by our partner Authentic Brand.
lead generation How To March 6, 2019
6 Simple Ways to Use LinkedIn for Lead Generation
With more than 500 Million users, nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople.[...]
Conversion March 1, 2019
10 Quota Crushing Sales and Marketing Alignment Statistics
“The leads from marketing are junk,” says sales. “Sales can’t close to save their life,” says marketing. On and on it goes as the two teams[...]
February 21, 2019
3 Lead Follow Up Mistakes and Best Practices to Avoid Turning Off Your Inbound Leads
You did it! Your marketing is paying off and people are coming to your website. Poking around. Maybe even some of them are coughing up[...]
February 19, 2019
Lake One’s Guide to Sales and Marketing Alignment
Advertising HubSpot February 14, 2019
5 Reasons the HubSpot LinkedIn ad integration has us swooning
Hubspot gave us a nice Valentine’s day gift today – integrating LinkedIn ads to their ad product. As inbound marketers who look at a[...]
February 14, 2019
Sales & Marketing Alignment (Smarketing) Best Practices
First things first, if you haven’t already checked out our article on WHY you need sales & marketing alignment, which we will refer to as[...]
Company February 7, 2019
Lake One’s FAQs
Thinking about working with a partner on your digital marketing and sales program? Cool. Thinking about Lake One? Aw shucks. You might have[...]
February 1, 2019
Why You Need Sales & Marketing Alignment
Sales and marketing alignment is more important for your business than ever. Misalignment can create internal tension between your sales[...]
Resource January 29, 2019
How to Align Sales and Marketing to Achieve Total Buyer Engagement
Learn how to effectively align your sales and marketing teams to boost productivity and increase sales. The ebook offers tips and tricks[...]