Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Digital Marketing Strategy January 29, 2019
What to Avoid When Hiring a Digital Marketing Agency
Working with a successful, experienced digital marketing agency can be critical to helping you build marketing infrastructure and scale for[...]
Company January 22, 2019
Lake One’s Ryan Ruud Obtains Hubspot Trainer Certification
Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime Ingrained in our culture here at Lake[...]
lead generation Company January 17, 2019
How Lake One Builds SLAs that Spur Sales & Marketing Alignment
Have you ever noticed that despite being separate departments, sales and marketing is called, sales AND marketing? (not Sales OR[...]
Digital Marketing Strategy January 10, 2019
4 Essential Benefits of Hiring a Digital Marketing Agency
Bolstering an existing marketing program or starting from scratch can be a heavy lift, but you don’t have to go it alone. Joining forces[...]
Content Marketing Marketing Technology Digital Marketing Strategy Inbound Marketing December 13, 2018
Four 2019 Marketing Trends You Can Count On
If you’ve been paying attention, the most likely 2019 marketing trends will come as no surprise. With an over-arching theme to connect to[...]
Digital Marketing Strategy November 29, 2018
Digital Marketing Agency Options: Boutique, Full-Service, & Speciality
Whether your business is just getting started, or you are well-established, marketing is vital and can have a huge effect on your ability[...]
Resource November 28, 2018
How to Pick the Best Digital Marketing Agency
There are thousands of agencies out there. So how do you pick the best digital marketing agency for your company? This guide breaks down[...]
Digital Marketing Strategy November 22, 2018
Six Questions to Ask Your Prospective Digital Marketing Agency
Hiring a digital marketing agency is a big decision. It’s the decision to bolster your existing marketing efforts with outside agency[...]
Company November 15, 2018
Why Lake One
You’ve got plenty of options to choose from when beefing up your marketing capabilities. When you’ve made the decision to get some outside[...]
Digital Marketing Strategy November 8, 2018
5 Pro Tips for Managing Your Digital Marketing Agency Relationship
Like any business endeavor, managing your digital marketing agency relationship should be done with respect, trust, and open communication.[...]