Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Company November 5, 2018
Living our mission: Make Time to Vote
Core to our mission at Lake One, is a deep belief that business can both pursue profit and make an impact in the world.
November 1, 2018
7 Signs it’s Time to Work with a Digital Marketing Agency
Whether you sell B2B or B2C, digital is a growing piece of your marketing pie. More than 81% of the B2C buyer’s journey and 94% of the B2B[...]
How To August 29, 2018
Lake One’s Guide to LinkedIn Marketing
LinkedIn is a formidable social network. With more than 500 Million users, nearly half of which use it daily - LinkedIn offers a unique[...]
Company Digital Marketing Strategy August 8, 2018
Startup Website Design With Purpose: Launching Lucent
At Lake One, we love partnering with startups. We thrive off the excitement and momentum that comes with the launch of a new company.
Inbound Marketing August 1, 2018
Why Inbound Marketing Works: It’s all About Your Buyer
You’ve likely heard the term, “inbound marketing”. Broken down in its simplest form, it’s the idea of attracting your buyers with valuable,[...]
July 25, 2018
11 Pre-launch Startup Marketing Essentials
There are hundreds of resources and guides out there regarding how to best market a startup. In fact, there’s so much material that it can[...]
July 18, 2018
4 Link-Building Tips Startups Can Implement Without a Computer Science Degree
Launching a company can be tough. Not only do you have to hire a staff to run the company, raise funds from investors, manage logistics and[...]
July 11, 2018
5 Fundamental Marketing Automation Tasks To Fuel Startup Growth
Startups are often operating on a shoestring budget, and every last penny must be accounted for. There usually isn’t a lot of money for[...]
Company July 9, 2018
Lake One Becomes a Gold Hubspot Agency Partner
At one point I considered teaching as a career. Naturally curious, I pursued journalism. I ended up in marketing. Life’s a journey.
Conversion Inbound Marketing June 13, 2018
Secrets of Top Construction Company Websites Revealed
From residential to commercial, the buying process for building and construction trades is changing. No matter your role in building,[...]