April 9, 2019

6 Key KPIs for Sales and Marketing Alignment

According to HubSpot, 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge.

April 4, 2019

6 LinkedIn Post Ideas To Drive B2B Eyeballs

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that[...]

April 2, 2019

Why Sales and Marketing SLAs Work to Drive Business Growth

Sales and marketing SLAs are essentially a contract between the two teams on how leads will be managed through the entire sales funnel.[...]

March 28, 2019

Lead Scoring 2.0- A Deeper Dive

Lead scoring is a great way to use real data to understand what kind of lead is going to be the most likely to turn into a sale or customer[...]

March 26, 2019

6 Lead Follow Up Strategies

Your marketing campaigns are hugely successful, you’re gathering and utilizing tons of valuable data, and pulling in dozens of qualified[...]

Resource March 25, 2019

Sales & Marketing Alignment Guide

When sales and marketing are aligned, you can achieve harmony with your client-facing teams. Download this guide to learn how to get[...]

Company March 19, 2019

Benefits of Working with a Virtual Marketing Agency

I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer[...]

March 14, 2019

Lead Scoring Basics

What is Lead Scoring Not all leads are created equal and for that very reason, we queue lead scoring. Lead scoring is ranking lead[...]

Company March 12, 2019

Action19: Lessons in Business Resiliency

We were fortunate enough to be able to attend and sponsor the first ever Action19 event hosted by our partner Authentic Brand.

March 6, 2019

6 Simple Ways to Use LinkedIn for Lead Generation

With more than 500 Million users, nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople.[...]