As we know, content creation is a crucial part of a marketing strategy, but it's not just about cranking out content—it’s about creating high-quality content that resonates. HubSpot’s Breeze can spark new ideas, refine your writing, and even handle the technical side of SEO, so you can focus on creating more, and better, content that truly connects with your audience.

What Can HubSpot Breeze Do?

HubSpot has packed its platform with AI writing features that make content creation easier—so you don’t need to bounce between different apps. Everything you need is in one place, ready to go when inspiration strikes (or when it doesn’t!).

Breeze is one of HubSpot’s newest AI tools designed to help you automate and strategize tasks across the entire HubSpot ecosystem. With features like Copilot, Agents, and Intelligence, Breeze supports everything from admin to sales, services, and marketing. Here are a few of the features that make content marketing a breeze (sorry, couldn’t resist the pun!).

Social Agent

The Breeze Social Agent pre-writes strategic social posts, ready to go whenever you need them. These can range from posts about your brand and products to holiday messages and educational content. Each post includes the logic behind it—explaining why it's relevant and how it will resonate with your audience. All you need to do is review, make edits if needed, and it's good to go.

In action: A hospital could use Social Agent to share posts for health awareness campaigns like Breast Cancer Awareness Month. The tool can help create content with educational information, patient stories, and calls to action, encouraging followers to schedule screenings or donate to cancer research.

Content Agent

Just like with social, the Content Agent makes writing easier. With just a few prompts—like your content goal, keyword, and title—it uses your CRM data to create landing pages, blogs, case studies, and podcasts. Simple, fast, and all in your brand’s voice.

In action: A nonprofit could use the Content Agent to create a landing page for a new donation campaign. By entering prompts like the campaign’s goal, relevant keywords, and a catchy title, the Content Agent would help generate a compelling page that explains the cause, shares testimonials, and drives donations—all in the nonprofit’s voice.

Copilot

Copilot is a chat feature you can use throughout HubSpot to simplify your content creation. When you're on marketing pages, it helps generate content ideas, write copy, suggest hashtags, and more. Whether you're drafting blogs, landing pages, or emails, Copilot assists with it all—providing smart, context-driven suggestions to make the process quicker and more effective. Here are two key ways it can assist your marketing efforts:

In action: A manufacturing company could use Content Agent to write case studies about how their products are improving operational efficiency for clients. By inputting key data points from CRM, Content Agent could generate detailed, data-driven content that showcases product value and industry expertise.

Copilot for Email Marketing

Copilot also assists in email marketing, offering AI-powered suggestions for email subject lines, body copy, and tone adjustments. It can tailor your emails to different audience segments, ensuring the messaging resonates and drives better conversion rates.

In action: A nonprofit organization can use Copilot to assist with creating email campaigns that encourage recurring donations. Copilot could suggest subject lines like “Your Monthly Gift Changes Lives” or provide email copy that highlights specific impact stories, making it easy for the nonprofit to create personalized, donor-focused emails.

Copilot for SEO Optimization

When working on blog posts or other content, Copilot helps with SEO by recommending keyword-focused structures and suggesting meta descriptions and headlines. Essentially, it helps with the nitty gritty—so you can focus on creating great content.

In action: A healthcare organization could use SEO suggestions to improve their content on topics like “How to Prevent Heart Disease.” Breeze’s keyword-driven suggestions might recommend including terms like “heart disease prevention tips” or “lifestyle changes for heart health,” ensuring the content is both relevant and optimized for search engines.

How These Tools Enhance Your Content Strategy

Now that you have these AI tools, how will they impact your strategy and results?

• Efficiency: Speed up brainstorming, drafting, and editing to save much-needed time.
• Personalization: Use CRM data to create more relevant, tailored messaging.
• SEO Optimization: Improve rankings with AI-driven keyword suggestions and content structure recommendations.
• Consistency: Keep messaging aligned with your brand voice across all channels.

Best Practices for Using HubSpot's AI Writing Features

AI is a powerful tool, but it’s just that—a helping hand. Marketers should work alongside AI to maintain authenticity and quality. Here are some best practices:

• Collaborate with AI, don’t replace yourself: AI can generate ideas and drafts, but human oversight keeps your content genuine and relatable.
• Refine for brand voice and engagement: AI lays the groundwork, but tweaking tone and messaging ensures it truly speaks to your audience.
• Test and optimize: Use AI-driven content as a starting point, then track performance and run A/B tests to see what resonates.

Bring HubSpot Breeze Into Your Content Strategy

As AI continues to evolve, tools like Breeze are becoming even more essential in content creation. By weaving these into your writing process, you’ll be able to produce more personalized, optimized, and engaging content that drives real results. If you're ready to explore how HubSpot's AI can fit into your marketing strategy, get in touch with our team.