February 13, 2020

How Marketers Can Prepare Sellers to Keep Pace with Modern Buyers

Today’s buyers are in a class all their own: They’re independent, they do their research, and they demand detailed answers to their[...]

February 3, 2020

Lead Generation Guide: Basics of Lead Gen

If you’re in sales and marketing, there’s no doubt you’ve heard about lead generation. Business folks, in general, are probably at least a[...]

January 30, 2020

Sales & Marketing Automation: What it is and what it can do for B2B

You likely know that sales and marketing alignment is our jam. We are all about the two teams communicating openly and working towards[...]

January 23, 2020

5 Enviable B2B Website Examples & Why We Love Them

Have you ever visited a website that you can’t click out of fast enough? Maybe it has a poor user experience, hard to navigate, visually[...]

January 20, 2020

8 Best B2B Lead Generation Tools for 2021

Updated: April 9, 2021

Company January 15, 2020

Lake One’s Seeds of Service Campaign Kick-Off: Second Stork

At Lake One, giving back is important to us. Like it says in our mission, we believe business can both pursue profit and be a force for[...]

January 9, 2020

Essential Marketing Automation Functions to put Your Lead Management on Autopilot

Entrepreneurs and small business leaders are the ultimate hat-wearers. Unlike bigger, resource-opportune corporations, startups are[...]

Advertising August 20, 2019

Lake One’s B2B Online Advertising Glossary

Paid advertising is often a great way to increase traffic and sales as you’re growing and sustaining your online presence. But the lingo[...]

August 15, 2019

8 Cringeworthy B2B Email Nurturing Mistakes that Leave Your Leads Dead in the Water

According to Gleanster Research, 50% of qualified leads aren’t ready to buy.

HubSpot August 9, 2019

Is a HubSpot CRM Right for Me? 7 Questions to Consider

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs.[...]