Outgrowing Little Green Light? Signs It’s Time to Switch CRMs
As nonprofits grow, so do their needs, and sometimes that means outgrowing the tools that helped you get started. Little Green Light is a[...]
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Content Marketing Digital Marketing Strategy B2B Marketing August 6, 2019
6 Must-Track B2B Email Marketing KPIs
Whether you’re a seasoned marketing pro or an email novice, check out the list of our top B2B email marketing KPIs we like to track. But[...]
Conversion Marketing Technology How To Digital Marketing Strategy Inbound Marketing July 30, 2019
Practical Ways to Implement A/B Testing on Conversion Funnels
A conversion funnel is what we call the path a user follows to convert on a landing page. You can read more about the basics here, but the[...]
Content Marketing How To July 23, 2019
Content Optimization: How to Optimize Existing Content
Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old[...]
Content Marketing Conversion Inbound Marketing July 16, 2019
The 5-Step Blueprint to Building Conversion Paths
Conversion funnel by definition can mean a few different things depending on the source, but here at Lake One, when we talk about[...]
Company July 11, 2019
Components of a Lake One FieldGuide: What Your Digital Marketing Strategy Includes
When we create a digital marketing strategy for our clients, what we adoringly refer to as a FieldGuide, we pour hours into research and[...]
How To Digital Marketing Strategy July 9, 2019
5 Types of Digital Marketing Audits: Must-ask questions to get your audit underway
When it comes to your digital marketing program (or at times, lack thereof) conducting a digital audit can be both eye-opening and[...]
June 26, 2019
2019 MnSearch Summit Team Takeaways
Self-proclaimed SEO Geeks from far and wide gathered in St. Paul at the 2019 MnSearch Summit, including the Lake One Team. A non-profit[...]
lead generation June 20, 2019
The ROI of Sales and Marketing Alignment: A Smarketing Case Study
Hubspot provided a definition to smarketing in 2014, and that hasn’t changed. The gist is a process by which your sales and marketing team[...]
Content Marketing B2B Marketing June 18, 2019
B2B Sales Enablement: What it is and the Role Marketing Plays in Making it Happen
We often discuss the age-old battle that can go down between sales and marketing. The tale of two disparate teams. Well in case you didn’t[...]
Content Marketing June 6, 2019
Evaluate Sales and Marketing Alignment in 8 Simple Steps
Sales and marketing misalignment can lead to a domino effect of problems such as internal tension, inability to achieve goals, and even[...]