HubSpot Vs. WordPress: Why WordPress’ Drama Means Now’s the Time To Switch
The WordPress community, once the gold standard of open-source web development, has been rocked by internal squabbles and some pretty[...]
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Content Marketing Digital Marketing Strategy B2B Marketing August 6, 2019
6 Must-Track B2B Email Marketing KPIs
Whether you’re a seasoned marketing pro or an email novice, check out the list of our top B2B email marketing KPIs we like to track. But[...]
Conversion Marketing Technology How To Digital Marketing Strategy Inbound Marketing July 30, 2019
Practical Ways to Implement A/B Testing on Conversion Funnels
A conversion funnel is what we call the path a user follows to convert on a landing page. You can read more about the basics here, but the[...]
Content Marketing How To July 23, 2019
Content Optimization: How to Optimize Existing Content
Wouldn’t it be nice if your content was set it and forget it? Technically, I guess it could be, but you’d be remiss not to optimize old[...]
Content Marketing Conversion Inbound Marketing July 16, 2019
The 5-Step Blueprint to Building Conversion Paths
Conversion funnel by definition can mean a few different things depending on the source, but here at Lake One, when we talk about[...]
Company July 11, 2019
Components of a Lake One FieldGuide: What Your Digital Marketing Strategy Includes
When we create a digital marketing strategy for our clients, what we adoringly refer to as a FieldGuide, we pour hours into research and[...]
How To Digital Marketing Strategy July 9, 2019
5 Types of Digital Marketing Audits: Must-ask questions to get your audit underway
When it comes to your digital marketing program (or at times, lack thereof) conducting a digital audit can be both eye-opening and[...]
June 26, 2019
2019 MnSearch Summit Team Takeaways
Self-proclaimed SEO Geeks from far and wide gathered in St. Paul at the 2019 MnSearch Summit, including the Lake One Team. A non-profit[...]
lead generation June 20, 2019
The ROI of Sales and Marketing Alignment: A Smarketing Case Study
Hubspot provided a definition to smarketing in 2014, and that hasn’t changed. The gist is a process by which your sales and marketing team[...]
Content Marketing B2B Marketing June 18, 2019
B2B Sales Enablement: What it is and the Role Marketing Plays in Making it Happen
We often discuss the age-old battle that can go down between sales and marketing. The tale of two disparate teams. Well in case you didn’t[...]
Content Marketing June 6, 2019
Evaluate Sales and Marketing Alignment in 8 Simple Steps
Sales and marketing misalignment can lead to a domino effect of problems such as internal tension, inability to achieve goals, and even[...]