COVID-19 has had a profound impact on all of us. In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19. With a critical piece of the sales and marketing tool belt wiped out overnight, how do businesses pivot, succeed, and plan for the future of events? We reached out to marketing and event leaders to get their perspective on event marketing in the age of a pandemic.
Our Experts
Jenna Johnson | Communications Marketing Manager – Dominium
Richard Rizzardi | VP of Client Engagement- Star
Jackie Evans | Manager, Conferences + Accounts – Type A Events
Kristina Connor | Field Marketing Manager – Field Nation
Stephanie Lindo | Manager of Next Generation Business Development – Heroic Productions