HubSpot Vs. WordPress: Why WordPress’ Drama Means Now’s the Time To Switch
The WordPress community, once the gold standard of open-source web development, has been rocked by internal squabbles and some pretty[...]
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lead generation January 20, 2020
8 Best B2B Lead Generation Tools for 2021
Updated: April 9, 2021
Marketing Technology HubSpot August 9, 2019
Is a HubSpot CRM Right for Me? 7 Questions to Consider
If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Why so many? Because people hate using CRMs.[...]
lead generation June 20, 2019
The ROI of Sales and Marketing Alignment: A Smarketing Case Study
Hubspot provided a definition to smarketing in 2014, and that hasn’t changed. The gist is a process by which your sales and marketing team[...]
lead generation Advertising B2B Marketing May 16, 2019
Crush B2B Lead Gen Goals with LinkedIn Sponsored Content
It’s a common story. Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research[...]
lead generation B2B Marketing April 4, 2019
6 LinkedIn Post Ideas To Drive B2B Eyeballs
Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that[...]
Company Digital Marketing Strategy March 19, 2019
Benefits of Working with a Virtual Marketing Agency
I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer[...]
lead generation How To March 6, 2019
6 Simple Ways to Use LinkedIn for Lead Generation
With more than 500 Million users, nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople.[...]
Conversion March 1, 2019
10 Quota Crushing Sales and Marketing Alignment Statistics
“The leads from marketing are junk,” says sales. “Sales can’t close to save their life,” says marketing. On and on it goes as the two teams[...]
February 21, 2019
3 Lead Follow Up Mistakes and Best Practices to Avoid Turning Off Your Inbound Leads
You did it! Your marketing is paying off and people are coming to your website. Poking around. Maybe even some of them are coughing up[...]
Advertising HubSpot February 14, 2019
5 Reasons the HubSpot LinkedIn ad integration has us swooning
Hubspot gave us a nice Valentine’s day gift today – integrating LinkedIn ads to their ad product. As inbound marketers who look at a[...]