Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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How To B2B Marketing April 23, 2019
Tips for Identifying B2B SEO Keywords
If ‘Content is king’, SEO is most definitely queen.
April 9, 2019
6 Key KPIs for Sales and Marketing Alignment
According to HubSpot, 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
April 2, 2019
Why Sales and Marketing SLAs Work to Drive Business Growth
Sales and marketing SLAs are essentially a contract between the two teams on how leads will be managed through the entire sales funnel.[...]
lead generation Company January 17, 2019
How Lake One Builds SLAs that Spur Sales & Marketing Alignment
Have you ever noticed that despite being separate departments, sales and marketing is called, sales AND marketing? (not Sales OR[...]
Inbound Marketing August 1, 2018
Why Inbound Marketing Works: It’s all About Your Buyer
You’ve likely heard the term, “inbound marketing”. Broken down in its simplest form, it’s the idea of attracting your buyers with valuable,[...]