Moving from Spreadsheets and Email to HubSpot for Nonprofits: What Leaders Need to Know Before They Start
Every nonprofit starts somewhere. For a lot of them, that somewhere is a shared Google Sheet and a Mailchimp account. It works well enough[...]
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April 23, 2019
Tips for Identifying B2B SEO Keywords
If ‘Content is king’, SEO is most definitely queen.
April 9, 2019
6 Key KPIs for Sales and Marketing Alignment
According to HubSpot, 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
April 2, 2019
Why Sales and Marketing SLAs Work to Drive Business Growth
Sales and marketing SLAs are essentially a contract between the two teams on how leads will be managed through the entire sales funnel.[...]
Company January 17, 2019
How Lake One Builds SLAs that Spur Sales & Marketing Alignment
Have you ever noticed that despite being separate departments, sales and marketing is called, sales AND marketing? (not Sales OR[...]
August 1, 2018
Why Inbound Marketing Works: It’s all About Your Buyer
You’ve likely heard the term, “inbound marketing”. Broken down in its simplest form, it’s the idea of attracting your buyers with valuable,[...]