Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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B2B Marketing October 15, 2020
Why Understanding Your B2B Buyer Persona is the Crux of all Marketing Efforts
Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing[...]
Content Marketing September 10, 2020
Content Marketing for Manufacturers: How to Build a Successful Strategy
While traditional marketing efforts have served manufacturers well for many years, incorporating a modern approach now is a must. Content[...]
digital marketing August 25, 2020
The Role of Google Adwords in Your B2B Strategy
Google and Google Adwords are complex and continue to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also[...]