Lake One announces the addition of Andrew Schulz as Director of Demand Generation, a new role for the rapidly growing modern marketing & sales transformation firm.

Schulz brings more than a decade of digital marketing, strategy, planning, and demand generation experience across a diverse set of B2B and B2C experiences from startups to enterprise.

At Lake One, Schulz will lead the development of performance marketing strategy, technology and execution in support of Lake One’s client programs.

“We’re super excited to have Andrew’s experience, energy and client passion on the team at Lake One,” says Ryan Ruud, CEO and Founder of Lake One.

“Too often performance marketing is seen as a standalone tactic. We hear people just looking for PPC help or a paid social campaign. We look forward to continuing to build this offering as part of our approach to an integrated sales and marketing transformation that drives growth amid rapidly changing buyer environments and expectations.” Added Ruud.

“When I was asked to join the Lake One team, I accepted without hesitation. Opportunities to join thought leaders like this are few. I’m excited to bring my experience and continue my digital growth around like-minded strategists.” says Schulz.