What if you could focus your time selling directly to the companies and people who have the highest value to your business? Get right to the most important opportunities that trickle their way through traditional marketing and sales funnels? What kind of impact would that have on your business? Aligning your sales and marketing teams around a business strategy called account based marketing can make that kind of laser-focused buying experience happen. Wondering how? We’ll share with you what you need to decide if account based marketing is right for you and how to plan, build and launch a program in your organization.