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Strategic HubSpot Implementation—Powered by Grants, Aligned to Mission

Lake One helps nonprofits implement HubSpot CRM to streamline operations, deepen donor relationships, and unlock long-term fundraising growth.
Whether you're replacing Blackbaud, Bloomerang, or spreadsheets—we bring a structured, mission-first approach to digital transformation. And we’ll help you pursue grant funding to make it possible.

💡 Our clients use grants to fund CRM projects under capacity building, technology upgrades, and fundraising infrastructure.

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Trusted by manufacturing, healthcare, nonprofit, and technology leaders

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Why HubSpot for Nonprofits?

Because Growing Your Organization Should Be Hard, Not Your Software

HubSpot gives nonprofit teams the flexibility, speed, and simplicity legacy systems lack. With Lake One, you get a partner who understands your mission and helps you maximize your investment.

  • Easy-to-use CRM for donor, volunteer, and program tracking

  • Marketing automation built in—no need for extra platforms

  • Fundraising dashboards that help you tell your impact story

  • Powerful integration ecosystem (and yes—there’s a nonprofit discount)

Why Lake One?

Because Implementing HubSpot Should Accelerate Your Success, Not Your Stress

We help nonprofits get the most from HubSpot—from data migration and setup to campaign strategy and team training. Our grant support helps you unlock funding to implement the tools you need—without pulling from programs or people.

 

  • Nonprofit-focused strategy and implementation

  • Support identifying and applying for grants

  • Deep experience replacing Blackbaud, Salesforce NPSP, Little Green Light and others

  • Structured onboarding, custom journeys, measurable outcomes

  • Training and post-launch support that sticks

Ready to get started?

Real HubSpot Implementation Results

Pinky Swear Foundation
 Landed >$20k in inbound foundation giving and shattered radiothon goals exceeding $400k by implementing HubSpot and Fundraise Up online giving.


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HubSPot Services for Nonprofits : What to Expect

Our structured approach ensures your HubSpot implementation delivers maximum value with minimum disruption. Here's what the journey looks like:

1. Discovery & Grant Alignment

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We don’t just configure HubSpot—we build a foundation for sustainable fundraising and community engagement by deeply understanding your mission:

  • Mission-Driven Discovery Workshop — A focused session with your leadership team to align on fundraising challenges, program needs, and growth opportunities

  • Constituent Journey Mapping — We chart how donors, volunteers, and community members interact with your organization to ensure HubSpot supports every meaningful moment

  • Technology Ecosystem Assessment — A full audit of your tools (email, CRM, finance, donor portals, etc.) to ensure seamless integration and minimal disruption

  • Team Alignment Across Departments — We bring together development, marketing, and program teams to break down silos and create unified engagement strategies

  • Implementation Blueprint — A customized roadmap that outlines your requirements and goals so we can execute with precision and clarity

2. Foundation Building & Account Setup

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We set up your HubSpot account with nonprofit-ready configurations that support fundraising, engagement, and internal collaboration:

  • Website Integration — We connect your site and donation forms to HubSpot, enabling visitor tracking, conversion capture, and personalized donor experiences

  • Brand Consistency Setup — Logos, colors, and branding elements are embedded to create a consistent look and feel across all touchpoints

  • Communication Engine Configuration — Custom email and communication preferences ensure deliverability and relevance to your supporters

  • Analytics Accuracy Configuration — Internal IP filters and attribution tools give you clean, reliable campaign performance data

  • Role-Based Access Control — We establish user permissions so each team member sees exactly what they need, without overwhelm

3. Data Architecture & Migration

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We help you transform your data into a powerful asset that drives mission success and donor retention:

  • Mission-Aligned Data Model — Custom fields and objects built around programs, donors, volunteers, grants, and more

  • Fundraising Operations Setup — Pipelines for major giving, recurring donors, events, or grant cycles—tailored to how your team works

  • Data Cleanup & Migration — We cleanse, organize, and import your historical data—no matter how messy—to ensure continuity and clarity

  • Complex Migration Expertise — From spreadsheets to Salesforce or Blackbaud, our “eat the whale” method tackles the toughest transitions

  • Integration-Ready Architecture — Data structures designed to work well with accounting tools, email platforms, or fundraising apps

4. Integration & Asset Development

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We build the infrastructure that powers multichannel engagement and sustained giving:

  • Asset Migration & Rebuilds — Transfer and optimize your existing emails, forms, and landing pages for use in HubSpot

  • Lead & Donor Capture System — Build forms, pages, and pop-ups that capture the right information at the right time

  • Email Engagement Framework — Set up branded, high-performing templates for newsletters, appeals, event invites, and more

  • Custom Integrations — We connect HubSpot with the rest of your ecosystem: Fundraise Up, QuickBooks, Givebutter, Classy, Google Sheets, and more

5. Reporting & Analytics Configuration

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We equip you with clear, customizable reporting dashboards to track what really matters:

  • Leadership Dashboards — Visualize high-level metrics across fundraising, communications, and engagement (10 key reports + 1 master dashboard)

  • Impact-Driven Goal Tracking — Track KPIs like donor retention, average gift, or campaign ROI tied to organizational outcomes

  • Campaign Performance Visibility — See which emails, appeals, or content are driving real donations—not just opens and clicks

     

6. Team Training & Adoption

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We empower your team to confidently use HubSpot—not just learn where to click:

  • Role-Based Training Paths — Custom sessions for fundraisers, marketers, program staff, and leadership

  • Live Working Sessions — Three intensive 1-hour workshops based on your unique use cases

  • Hands-On Practice — Real-world examples and activities that build confidence and clarity

  • On-Demand Resources — Curated self-paced materials to support long-term growth

  • Custom Support Materials — Internal guides, cheat sheets, and process documentation to onboard new staff and reinforce best practices

7. Ongoing Support & Optimization

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Our partnership doesn’t end at launch—it evolves with your mission:

  • On-Demand HubSpot Expertise — Fast, thoughtful answers when your team needs a hand

     

  • Adaptive CRM Evolution — Continuous updates to your system as programs, teams, or funding strategies shift

     

  • Capacity Building Support — Regular team check-ins and skill-boosting sessions

     

  • New Feature Guidance — Recommendations on how to use HubSpot’s latest tools for nonprofit success

     

  • Workflow & Reporting Optimization — We fine-tune your setup based on live usage and performance data

What Sets Our Implementation Services Apart

 

  • Implementation experience with 200+ organizations and counting across diverse industries and company sizes
  • More than a decade of implementation experience delivering successful HubSpot solutions
  • HubSpot Platform Enablement and Onboarding Accreditations and dozens of HubSpot certifications
  • Industry-specific expertise in manufacturing, healthcare, technology, and nonprofit sectors
  • Our unique "digital outfitters" approach that embeds us in your business
  • Seamless integration with your existing tech stack
  • Focus on technology adoption strategies as part of our implementation approach
  • Data migration expertise that transforms messy data into a clear, accurate roadmap for your business decisions
  • Custom workflow design that reflects how your business actually operates, not how a software manual thinks you should operate
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Marc Parker

Vice President, Playground Boss

“Expert Help for HubSpot Implementation. Partnering with Lake One was one of the best decisions we could’ve made for our company!”

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Jessica Parkhurst

VP Marketing, Acentria Insurance

“Amazing HubSpot Partner. We struggled with onboarding onto HubSpot. Once we partnered with the Lake One team, there was finally a light at the end of the tunnel. ”

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Annesha Ganguly

Marketing, Tifin Wealth

“LakeOne has been a great partner to work with ... especially the set up of our HubSpot account. Would highly recommend them for any HubSpot related support!”

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Ashleigh Craven

CMO, Pocketnest

“I cannot sing team Lake One's praises enough! Each team member is incredibly knowledgeable, approachable, and darn-right fun to work with. I hang up from our weekly calls feeling so relieved and re-energized. PS - I never knew the Hubspot accreditation was SUCH a game-changer. They make my life so. much. easier. 👍👍 Two thumbs WAY up for Lake One!”

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Robert Weber

Manging Parnter, Great North Ventures

“There are very few service providers across any category I would publicly endorse, but Lake One has proven time and again to be a great partner for startups in our portfolio which have used Lake One to strengthen their marketing efforts.”

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Rosie Pongranz

CMO, Storj

“I'm impressed with their team's great range of talent to apply to our various projects on demand.”

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Erik Freyser

President, Polywater

“Lake One brings experience at the crossroads of technology and marketing that helps us stay at the top of our game in marketing techniques and thinking. We leverage their insights, expertise, and training to continuously improve our business processes.”

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Josh Anish

Marketing Director, AutoFi

“ Hiring Lake One Digital to handle the migration was well worth it. They are HubSpot experts who made the entire process seamless and had us up and running within two weeks.”

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Erika Dalager

Marketing,WuxiAppTech

“very easy to work with and helped with two very large cleanup projects within two HubSpot instances. We had a complex situation they were extremely detailed in managing and assisting with in other areas of need. I would and will be working with Lake One again in the future.”

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Lisa Hannum

CEO, Beehive Strategic Communication

“Lake One has been an embedded partner with Beehive for more than two years and the results have exceeded our expectations. Ryan and his team led us through a CRM migration, and sat shoulder to shoulder with us to develop and activate a fully aligned "smarketing" funnel. They've built systems and processes that support our team to implement, measure and achieve our marketing, sales and business goals.”

Meet Lake One / Ask Lake One.

Have questions about how to get started with HubSpot—or how to fund it with a grant? Let’s explore it together.

Grab a paddle, let’s go