January 7, 2021
Lake One Becomes a Rybbon Agency Partner for Managing Clients’ Digital Rewards Programs
Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.
“With our new partnership, Lake One gains the expertise and technology to help clients add firepower to their sales and marketing programs with personalized digital rewards and e-gifts,” says Bradley Blinn, Vice President of Strategic Partnerships at Rybbon. “With Lake One’s focus on tightly aligning strategy, technology and execution in their Marketing Sprints framework, e-gifting and rewarding will only help their clients grow faster in an increasingly digital world.”
Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. As a virtual marketing team, based in Minneapolis, Lake One supports organizations who have complex buying processes including Technology, Manufacturing, Ecommerce, and professional services in Healthcare, IT and Staffing.
“As we saw sales and marketing teams look to overcome the challenges created by the rise of the global COVID-19 pandemic in 2020, our prospects and clients were asking us for help. They were looking to break through new barriers like losing the ability to meet face to face or a surge in remote working that made it harder to land calls and direct mail to contacts normally at an office. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation. Whether you’re sending a virtual gift card in place of a physical lunch for a sales meeting or an incentive to drive lead acquisition, e-gifting allows companies to react to the rapid digital transformation acceleration we’ve seen and will continue to see in the months and years ahead. We’re thrilled to partner with this leader in digital rewards.” says Ryan Ruud, CEO and Founder at Lake One.
About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014. Their team embeds (virtually) into client organizations to provide strategic, technical, and hands-on support, helping clients navigate sales and marketing transformation. They help organizations navigate sales and marketing technology decisions to deploy right sized tools that scale program performance.
About Rybbon: Rybbon puts the power of rewards to work for marketers and market researchers at 1000+ businesses. Its extensive catalog of digital rewards includes brands like Amazon and Uber Eats, as well as charities like World Food Program USA. Rybbon works great for international rewards programs, with options such as mobile wallet compatible Mastercard rewards that work in 150+ countries. Rybbon integrates with leading platforms like Marketo and HubSpot to make rewarding easy and automatic.
To learn more about Rybbon, please visit http://www.rybbon.net.