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What Are Google Ad Grants

Google Ad Grants provide eligible nonprofit organizations with up to $10,000 per month in free advertising on Google Search. This powerful program allows your organization to appear in Google search results when people are looking for causes like yours, helping you reach new supporters, promote events, and drive meaningful action.

With Google Ad Grants, your nonprofit can create targeted campaigns that raise awareness, drive website traffic, and inspire donations—all without spending a penny on advertising. The grant automatically renews each month for qualified nonprofits, providing consistent free funding for your marketing efforts.




Google Partner Creds

Trusted by nonprofits big and small.

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Why Google Ad Grants Management Matters

While Google Ad Grants offer incredible potential, the program comes with strict guidelines and requirements. Nonprofits must maintain specific performance standards, including a minimum 5% click-through rate, proper keyword selection, and compliant account structure. Without proper management, accounts can be suspended, and opportunities are often missed.

Professional Google Ad Grants management ensures your campaigns stay compliant, optimized, and focused on driving real results for your organization. With expert oversight, you can maximize every dollar of your free advertising budget while focusing on your mission.

Common Challenges Nonprofits Face:
  • Maintaining required 5% click-through rate
  • Staying up-to-date with Google's evolving policies
  • Conducting effective keyword research
  • Creating compelling ad copy that converts
  • Setting up proper conversion tracking
  • Managing multiple campaigns and ad groups

Ready to get started?

Our Google Ad Grants Services

Lake One specializes in helping nonprofits unlock the full potential of Google Ad Grants. As a Google Partner agency, we bring deep expertise in Google's policies and best practices, ensuring your campaigns drive maximum impact while staying compliant.

Audit & Optimization

Perfect for nonprofits who want to maximize their current Google Ad Grants account or need a compliance check.

  • Complete account compliance audit
  • Conversion tracking verification
  • Keyword and ad performance review
  • Landing page optimization recommendations
  • 30-day optimization roadmap
  • Performance benchmarking

 

$1,500 One Time Fee

Ongoing Management

Full-service management for nonprofits who want to completely outsource their Google Ad Grants strategy and execution.

  • Complete campaign setup and management
  • Monthly optimization and reporting
  • Continuous compliance monitoring
  • Keyword research and expansion
  • Ad copy testing and refinement
  • Landing page optimization support
  • Quarterly strategy reviews

 

$750-$2,000/mo

Meet One of our Google Ad Grant Experts

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Chance Douglas

Google Ads Specialist

Chance is a Google Ads Specialist at Lake One. Chance joined Lake One in January 2021 as an… Meet Chance
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