lead generation B2B Marketing October 17, 2023

The Power of Podcasting in B2B Marketing

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B[...]

lead generation Marketing Technology Digital Marketing Strategy digital marketing August 25, 2023

Email Marketing for Manufacturers Isn’t Dead: 5 Tips for Success

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In[...]

lead generation Marketing Technology HubSpot Digital Marketing Strategy Sale and Marketing Alignment Manufacturing July 31, 2023

How to Calculate the True Cost of Sales and Marketing Data Silos in Manufacturing

For years, manufacturers have used tools like Lean and Six Sigma to improve their quality, boost productivity, reduce costs, and enhance[...]

lead generation Marketing Technology HubSpot July 20, 2023

Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and[...]

lead generation Conversion HubSpot Digital Marketing Strategy B2B Marketing digital marketing Digital Experience Marketing in a Crisis June 6, 2023

3 Strategies to Win Amidst the Crisis of Disconnection

On March 15, 2020, the U.S. began implementing shutdown orders to curb the spread of Covid-19. Two years later, we started to reopen and[...]

lead generation Content Marketing Digital Marketing Strategy B2B Marketing digital marketing Account Based Marketing Content Funnel Inbound Marketing September 13, 2022

Successful Full Funnel Marketing Strategies for Startups

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety[...]

lead generation Content Marketing Digital Marketing Strategy B2B Marketing digital marketing August 2, 2022

5 Ways Manufacturers Can Leverage Short Form Video Content

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy.[...]

lead generation Sale and Marketing Alignment B2B Marketing May 26, 2022

How to Create Your Ideal B2B Buyer Personas

To execute a successful marketing campaign, you need to understand your target audience. This goes beyond learning the demographics and[...]

lead generation Marketing Technology October 8, 2020

Lead Generation Guide Part II: Techniques, Tools and Tips

In part one of our series, we talked about some of the pros and cons associated with lead generation and some tools to help combat the[...]