Outgrowing Little Green Light? Signs It’s Time to Switch CRMs
As nonprofits grow, so do their needs, and sometimes that means outgrowing the tools that helped you get started. Little Green Light is a[...]
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Sale and Marketing Alignment June 30, 2020
Building Blocks of a Quota Crushing Sales Enablement Program
Sales enablement is quickly gaining traction across organizations. High-growth companies are finding that in order to grow the business and[...]
B2B Marketing Manufacturing June 25, 2020
7 B2B Manufacturing Marketing Trends Driving Growth in 2021
B2B buying is growing ever more complex. From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 to[...]
Sale and Marketing Alignment B2B Marketing June 19, 2020
A Roadmap to a Sure-fire B2B Sales Enablement Strategy
Implementing a B2B sales enablement strategy can align your internal teams and empower your sales personnel with the tools they need to[...]
June 11, 2020
Email Marketing for Startups: 5 Things to Consider Before You Hit Send
When it comes to email marketing for startups, there are five things we recommend considering before hitting that send button. These ideas[...]
Marketing in a Crisis May 28, 2020
Making Lemonade: Event Marketing Pros on Leaning into COVID-19
COVID-19 has had a profound impact on all of us. In the business world, one area hit especially hard is the world of event marketing. From[...]
Account Based Marketing May 21, 2020
ABM Meaning: Account-Based Marketing Framework
Account-based marketing (ABM) is taking B2B by storm. The latest trend in sales and marketing, ABM is a highly effective way to engage with[...]
Content Marketing May 14, 2020
How Engaging is Your Content Marketing? 5 KPIs to Measure Content Engagement
Do you know how many people genuinely enjoy your content? Sure, you might have a handful of comments and a few people emailing you to say[...]
Company May 12, 2020
Lake One Founder and CEO, Ryan Ruud Joins Pinky Swear Foundation Board
Lake One® announced today that their Founder and CEO, Ryan Ruud has accepted a board position with the Pinky Swear Foundation. Pinky Swear[...]
B2B Marketing April 30, 2020
Best Practices for Writing B2B Sales Emails
Writing B2B sales emails is one part art, one part science, and a whole lot of patience. To get to that elusive, perfect email you have to[...]
Company April 29, 2020
How We Work from Home: 10 Tips from a Remote Marketing Team
As a virtual marketing agency, remote work has been part of our process and infrastructure at Lake One since day one. However, we know this[...]