Moving from Spreadsheets and Email to HubSpot for Nonprofits: What Leaders Need to Know Before They Start
Every nonprofit starts somewhere. For a lot of them, that somewhere is a shared Google Sheet and a Mailchimp account. It works well enough[...]
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June 30, 2020
Building Blocks of a Quota Crushing Sales Enablement Program
Sales enablement is quickly gaining traction across organizations. High-growth companies are finding that in order to grow the business and[...]
Manufacturing April 23, 2020
Marketing Automation for Manufacturing: How to make it Your Firm’s Unfair Advantage
Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. However, like many[...]
January 30, 2020
Sales & Marketing Automation: What it is and what it can do for B2B
You likely know that sales and marketing alignment is our jam. We are all about the two teams communicating openly and working towards[...]
August 15, 2019
8 Cringeworthy B2B Email Nurturing Mistakes that Leave Your Leads Dead in the Water
According to Gleanster Research, 50% of qualified leads aren’t ready to buy.
August 6, 2019
6 Must-Track B2B Email Marketing KPIs
Whether you’re a seasoned marketing pro or an email novice, check out the list of our top B2B email marketing KPIs we like to track. But[...]
Conversion July 16, 2019
The 5-Step Blueprint to Building Conversion Paths
Conversion funnel by definition can mean a few different things depending on the source, but here at Lake One, when we talk about[...]
July 9, 2019
5 Types of Digital Marketing Audits: Must-ask questions to get your audit underway
When it comes to your digital marketing program (or at times, lack thereof) conducting a digital audit can be both eye-opening and[...]
June 18, 2019
B2B Sales Enablement: What it is and the Role Marketing Plays in Making it Happen
We often discuss the age-old battle that can go down between sales and marketing. The tale of two disparate teams. Well in case you didn’t[...]
June 6, 2019
Evaluate Sales and Marketing Alignment in 8 Simple Steps
Sales and marketing misalignment can lead to a domino effect of problems such as internal tension, inability to achieve goals, and even[...]
May 21, 2019
Must-Have Digital Marketing Technology to Facilitate SEO
When looking at the entire digital marketing technology landscape (all 7,040 options according to Scott Brinker’s Marketing Technology[...]