start digital marketing

Digital Kickstart Checklist

Learn how to make the switch to digital marketing. This checklist includes resources and insights to make sure your digital marketing program is all-encompassing, from social media to SEO. Grab your Checklist here.

lead generation

Lead Generation Guide: Basics of Lead Gen

The biggest benefit of increasing your leads is that it increases your sales. More leads = more sales opportunities. This guide has all the ground-up basics to lead generation you need to know.

lead scoring

Lake One’s Guide to Lead Scoring

Everything from the very definition of Lead Scoring to the why, when, and how. This guide covers it all, including a step-by-step guide on how to implement your own Lead Scoring Model.

sales and marketing alignment

Sales & Marketing Alignment Guide

When sales and marketing are aligned, you can achieve harmony with your client-facing teams. Download this guide to learn how to get started.

Types of Marketing Agencies

How to Pick the Best Digital Marketing Agency

There are thousands of agencies out there. So how do you pick the best digital marketing agency for your company? This guide breaks down the choice into a few easy steps to help you find, interview, and select a great agency.

inbound marketing checklist

Checklist: Inbound Marketing Must-Haves

You want to launch kick-ass inbound marketing campaigns the drive loads of leads and crush your sales goals, right? Download our free checklist to make sure all your inbound I’s are dotted and T’s are crossed so you don’t miss a beat. The checklist covers planning, setup, and goals

lead machine

Turn Your Website Into A Lead Machine.

Your website is the hub of a modern business and modern, measurable marketing program. You drive traffic, collect leads and it’s the source of new revenue. How do you ensure a constant flow of new opportunity? Download our free guide chock full of tips, tricks, and ideas to to keep the opportunities flowing.


Ebook: The Path to Modern, Measurable Marketing

The internet, mobility and social media has transformed the way we communicate, find information and consume. For both B2B and B2C brands that has impacted the way we market and sell. At Lake One we call this new world, modern, measurable marketing. 

Download our guide and learn how the world has changed and sales and marketing is adapting. 

SMART marketing goals

Worksheet: How to set SMART Marketing Goals

As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals.

SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Download this free worksheet to help you summarize your goals, calculate the greatest need and set deadlines.

social media checklist

Ebook: How to Monitor Social Media in 10 Minutes a Day

Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start?

In this ebook, How to Monitor Social Media in 10 Minutes a Day, we’ll answer these questions and teach you how to streamline your social media monitoring process.

inbound marketing examples

32 Enviable Inbound Marketing Examples (Ebook)

Browse this visual guide to gain helpful tips to apply to your own inbound marketing campaigns. You might be surprised how an international supermarket could inspire your insurance firm’s marketing, or how a backpack retailer could make you rethink content for your SaaS startup.