AI in B2B Sales and Marketing: Uses and Case Studies
The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed,
Read it ThinkingImprove Manufacturing Margins by Consolidating Tech & Adding Automation: CRM for Manufacturers
You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. The trick is kn
Read it ThinkingSimplify Your Manufacturing Sales and Marketing Funnel: Tame the Chaos in 5 Questions
Many of our conversations with manufacturers eventually come around to a central idea: our sales channels are unique, and only a few compani
Read it ThinkingFollow Our Lead: A Guide for Your Pardot to HubSpot Migration
We’ll walk you through the Pardot to HubSpot migration, show you why HubSpot’s Marketing Hub's powerful marketing automation platform is a b
Read it ThinkingHow to Calculate the True Cost of Sales and Marketing Data Silos in Manufacturing
For years, manufacturers have used tools like Lean and Six Sigma to improve their quality, boost productivity, reduce costs, and enhance the
Read it ThinkingTrade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot
We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and t
Read it Thinking4 Account Based Marketing Email Examples To Inspire You
Nearly 70% of companies engaged in account based marketing programs are using email as a key channel and close to 60% label it as an importa
Read it ThinkingSolutions to 5 Common Manufacturing Marketing Challenges in 2021
Marketing and selling to b2b buyers continue to become an ever more complex landscape. For manufacturers, the complexities of product and ch
Read it Thinking7 B2B Manufacturing Marketing Trends Driving Growth in 2021
B2B buying is growing ever more complex. From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 to 8.2
Read it ThinkingBenefits of Working with a Virtual Marketing Agency
I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer
Read it ThinkingWhy Lake One
You’ve got plenty of options to choose from when beefing up your marketing capabilities. When you’ve made the decision to get some outside h
Read it ThinkingLiving our mission: Make Time to Vote
Core to our mission at Lake One, is a deep belief that business can both pursue profit and make an impact in the world.
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