Thinking

Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits

For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or “month

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Blackbaud Alternative for Nonprofits: Why HubSpot is Worth a Look

Nonprofits are wrestling with donor engagement and digital transformation and an effective CRM is more important than ever. For many organiz

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Improve Nonprofit Donor Experiences with HubSpot in 2024

The Challenge With Today's Donor Journey Tools In the ever-changing landscape of nonprofit organizations, adapting to new technologies and s

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Benefits of Working with a Virtual Marketing Agency

I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer

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Why Lake One

You’ve got plenty of options to choose from when beefing up your marketing capabilities. When you’ve made the decision to get some outside h

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Living our mission: Make Time to Vote

Core to our mission at Lake One, is a deep belief that business can both pursue profit and make an impact in the world.

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Join us in Pinky Swear’s Season of YES

Embedded in our mission is the belief that business can … and must serve more than just the pursuit of profit. We’re all here to make our ma

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What is Modern Marketing?

Modern, measurable marketing. Sounds like a catchy tagline. But what is modern marketing? Great question. At Lake One we have a strong opini

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