Breaking Free from Traditional Donor Segmentation: A Modern Approach for Nonprofits
For decades, nonprofits have relied on traditional donor segmentation—grouping supporters into static categories like “new donors” or[...]
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Digital Marketing Strategy November 22, 2018
Six Questions to Ask Your Prospective Digital Marketing Agency
Hiring a digital marketing agency is a big decision. It’s the decision to bolster your existing marketing efforts with outside agency[...]
Digital Marketing Strategy November 8, 2018
5 Pro Tips for Managing Your Digital Marketing Agency Relationship
Like any business endeavor, managing your digital marketing agency relationship should be done with respect, trust, and open communication.[...]