Moving from Spreadsheets and Email to HubSpot for Nonprofits: What Leaders Need to Know Before They Start
Every nonprofit starts somewhere. For a lot of them, that somewhere is a shared Google Sheet and a Mailchimp account. It works well enough[...]
Field Notes
Featured
All Notes
November 29, 2021
6 Steps to Creating a Sales Enablement Content Strategy
While the focus of content marketing is to attract leads, it doesn’t necessarily help convert prospects into customers. Creating a sales[...]
Advertising July 1, 2021
The Future of Third-Party Cookies: 5 Insights
By now, you have probably heard about Google moving to phase out third-party cookies. A third-party cookie is a little piece of code placed[...]
Paid Search analytics Advertising May 27, 2021
How to Choose the Right Google Ads Bid Strategy
The world of search is rapidly changing. As the largest stakeholder, Google is leading this movement by changing the behavior of search[...]
analytics January 29, 2021
Should You Switch to Google Analytics 4?
Google Analytics 4 is here, but does that mean you should switch? Not so fast. While these updates will change the future of analytics, the[...]
Advertising January 18, 2021
2021 Paid Search Trends to Keep On Your Radar
2020 was an unpredictable year. It pushed us to think differently how we communicate and interact with one another. Typical marketing[...]