Minneapolis, Minnesota HubSpot for Nonprofits and Purpose-Driven Business Established 2014
Nonprofit

The board wants a number you cannot confidently give them.

Gifts in the CRM, pledges in a spreadsheet, soft credits in one person’s memory. Twelve years inside complex systems of every kind, and we will tell you on the first call which parts are worth saving.

HubSpot, translated

The things you juggle every week. And the version where you don’t.

Seven things nonprofit teams carry every week, and where each one actually lives in HubSpot. Pick the one that sounds like yours.

Sound like your week?
Right now

I cannot tell which appeal actually worked.

In HubSpot that is
Marketing Hub

Stop guessing which appeal actually worked.

What this unlocks

You know which appeal paid for itself, because attribution runs at appeal level and sends are segmented to respect donor fatigue. Most systems can already do this and are mailing everyone anyway.

And then one Tuesday

Next campaign, you know which appeal paid for itself before the thank-you emails go out.

Right now

My donor data does not agree with itself.

In HubSpot that is
Data Hub

One donor record everyone trusts, including finance.

What this unlocks

One donor record the whole team trusts, because we fix the intake habit that creates the duplicates first. Deduping while three intake paths stay open only buys you a quiet quarter.

And then one Tuesday

The board asks for a number and you give it to them in the meeting, not next week.

Right now

I need to take payment for sponsorships and events.

In HubSpot that is
Revenue Hub

Take payment for sponsorships, events, and the transactional revenue that is not a donation.

What this unlocks

Sponsorship and ticket revenue you can report on separately, so your giving numbers stay honest. Run it through the giving layer and your development reports quietly inflate.

And then one Tuesday

A sponsor pays online on a Friday afternoon, and finance sees it without anyone forwarding an email.

Right now

Major gifts live in one person’s head.

In HubSpot that is
Sales Hub

Major gift pipelines a development director can run.

What this unlocks

A pipeline any gift officer can pick up, because the stages are named after what happens in a cultivation cycle. A sales funnel with the words changed is why the last one went unused.

And then one Tuesday

Your best gift officer takes a two week holiday and the cultivation calls still happen on schedule.

Right now

Donors email us and things fall through.

In HubSpot that is
Service Hub

Answer donors without dropping anyone.

What this unlocks

Every donor question answered and accounted for, because receipting and stewardship get routed and tracked like the revenue conversations they are.

And then one Tuesday

A donor writes in on Monday, hears back Monday, and nobody had to remember to check the shared inbox.

Right now

Our site can take a gift but cannot tell a donor what it did.

In HubSpot that is
Content Hub

A site that takes gifts and tells the truth about your program.

What this unlocks

A second gift you can ask for with the first one named, because impact content and the giving form share one donor record. Two systems cannot do that.

And then one Tuesday

A donor gives in the morning and reads the story of what that gift funds before lunch, on the same site.

Right now

Everyone says we should use AI, but I will not put our donor data somewhere I do not trust.

In HubSpot that is
Agent Hub

Build and deploy agents inside your fundraising motion, on the data you already govern.

What this unlocks

AI you can actually use on donor data, because the agents run inside the permissions you already govern. Nobody pastes a donor list into a consumer chatbot to get a segment built.

And then one Tuesday

You ask a question of your own donor data and get an answer back, without it ever leaving the system you trust.

See the full breakdown HubSpot for Nonprofits
Coming off something else

Move off legacy without losing what your data means.

A migration is not a file transfer. Soft credits, designations and pledge schedules carry meaning that a CSV drops on the floor.

Talk about a migration
How we actually work

Plenty of partners know HubSpot. Plenty know nonprofits. This work needs both in the same room.

We go into the organization before we go into the software. That order is the method, and it is why the builds hold up.

Strategy

We learn how the organization actually runs before anyone opens a CRM.

HubSpot

Objects, data flows and journeys built around that, not around a template.

Ecosystem

The tools around HubSpot connected so the data stays worth reporting on.

Growth

Someone in it with you monthly, shipping and correcting as the work changes.

The ecosystem, in practice
Connecting the right tools
Fundraise Up The giving layer

More than deploying the donate button: everything downstream of the gift, on the donor record where it belongs. We wrote the guide.

Read the integration guide
QuickBooks · Xero Accounting

HubSpot and the ledger agreeing is a build, not a toggle. We have done it in both directions.

We are writing this one up
We build what does not exist yet

The money operation from donor to ledger, which off-the-shelf tools will not build.

Gift Entry

The batch entry interface HubSpot does not have: look up the constituent, split designations, assign credits, apply to open commitments, next gift.

Receipt and Acknowledgment Manager

One admin interface for every acknowledgment variable: template, tribute and tax language, email or print queue, logged on the gift.

GL and Deposit File Generation

Reconcile gifts, fees, and adjustments in HubSpot, then generate a GL-ready import file finance can post without repair.

Ready to see the other side?

Book a working session
Where to start

Get it built. Keep it working. We are in it for both.

Six ways in. Two worlds, chosen by fit rather than climbed like a ladder.

Build

Strategy and Architecture

Senior help first

Senior help deciding what to build before anyone builds it.

See how it works

Onboarding

Quick start, no migration

New to a Hub, or never properly onboarded. Stood up around your calendar.

See how it works

Implementation

The hard build

Moving off Blackbaud or Luminate without losing what your data means.

See how it works

Website

Theme-driven or bespoke

A site that takes gifts and tells the truth about your program.

See how it works
Grow

Embedded Partnership

Monthly, hands on

Monthly hands on the system. Appeals shipped, journeys corrected, reporting kept honest.

See how it works

Data Services

Plumbing and insight

Ongoing data plumbing and the reporting that makes it worth having.

See how it works
Proof

Here is what it looks like on the other side.

The organizations we have helped out of it, and the scale of the work behind them.

Pinky Swear Foundation

Pinky Swear Foundation

Support for families of children with cancer. Recurring giving was flat, the Radiothon lived in a spreadsheet, and nobody could show a donor what their money did.

64% Increase in recurring giving YOY
$400k Record Radiothon
“We've dramatically improved our ability to communicate the impact of donor dollars, leading to an increase in unsolicited foundation giving. With the Fundraise Up integration, our Annual Des Moines Iowa Radiothon exceeded $400k in donations, transforming it into a successful hybrid giving experience.”
Mary Beth Meyer, Director of Marketing
Read the case study
Eversight

Eversight

The largest corneal-donation nonprofit in the United States. Four audiences on one site, including donor families who arrive on the worst day of their lives.

56% Search visibility
22% Clickthrough YoY
Read the case study
Outcomes from the work

What the work adds up to.

631,772 Gift records migrated out of Blackbaud
3+ → 1 Platforms consolidated
2,437 → clean Designations restructured
$200K → $35K Annual software spend ~$165K saved per year, every year after

See all case studies

Organizations we have worked with
Field notes

Stuck on something? We have probably already written about it.

Migrations, donor models, and the hard-won answers behind our nonprofit work, written down and free to read. Start with these two.

[NOTHING WRITTEN FOR THIS AUDIENCE YET]

Some corners we know especially well.

If your work lives in one of these, we already speak your language.

Start here

Forty-five minutes. Bring your mess, not a brief.

We will look at what you have, tell you what we would fix first, and say plainly if you do not need us yet.