How to Calculate the True Cost of Sales and Marketing Data Silos in Manufacturing
For years, manufacturers have used tools like Lean and Six Sigma to improve their quality, boost productivity, reduce costs, and enhance the
Read it ThinkingTrade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot
We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and t
Read it ResourcePython Custom Code for HubSpot
Why is python custom code necessary? Better yet – why is it important to HubSpot? With the introduction of Operations Hub, HubSpot has opene
Download Thinking4 Account Based Marketing Email Examples To Inspire You
Nearly 70% of companies engaged in account based marketing programs are using email as a key channel and close to 60% label it as an importa
Read it ThinkingSolutions to 5 Common Manufacturing Marketing Challenges in 2021
Marketing and selling to b2b buyers continue to become an ever more complex landscape. For manufacturers, the complexities of product and ch
Read it Thinking7 B2B Manufacturing Marketing Trends Driving Growth in 2021
B2B buying is growing ever more complex. From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 to 8.2
Read it ResourceComponents of a Lake One FieldGuide: What Your Digital Marketing Strategy Includes
When we create a digital marketing strategy for our clients, what we adoringly refer to as a FieldGuide, we pour hours into research and str
Download ThinkingBenefits of Working with a Virtual Marketing Agency
I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer
Read it ResourceLake One’s FAQs
Thinking about working with a partner on your digital marketing and sales program? Cool. Thinking about Lake One? Aw shucks. You might have
Download ThinkingWhy Lake One
You’ve got plenty of options to choose from when beefing up your marketing capabilities. When you’ve made the decision to get some outside h
Read it ThinkingLiving our mission: Make Time to Vote
Core to our mission at Lake One, is a deep belief that business can both pursue profit and make an impact in the world.
Read it ThinkingJoin us in Pinky Swear’s Season of YES
Embedded in our mission is the belief that business can … and must serve more than just the pursuit of profit. We’re all here to make our ma
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