First-Party Data in Healthcare: What to Collect (and What to Do With It)
Healthcare marketing is changing. With third-party data on the decline, first-party data has become the foundation for building trust and cr
Read it ResourceHubSpot Automations You Can Set Up in a Day (That Feel Like a Whole Team Behind You)
Most teams don’t need convincing that automation is helpful. They just need to know where to start without it taking weeks. A handful of sim
Download ResourceGoogle Ads Grant for Nonprofits: How to Actually Use Your $10K Each Month
Nonprofits have an incredible (and surprisingly underutilized) opportunity at their fingertips: the Google Ad Grants program. This initiativ
Download ThinkingManufacturers: Here’s What Your Sales Toolkit Really Needs
Let’s call a spade a spade, most manufacturing sales toolkits are just PDFs with a fancy name. And while there's nothing really wrong with p
Read it ResourceHubSpot Integrations to Make Your Life Easier
If you’re just getting started with HubSpot, or even if you’ve been around the block, you probably already know that integrations are where
Download ThinkingBehavioral Nudging in Healthcare Marketing: How Digital Strategy Can Support Better Patient Outcomes
Between juggling work, family, and dozens of to-dos, it’s easy for patients to miss appointments, forget follow-ups, or never log in to that
Read it ThinkingOutgrowing Little Green Light? Signs It’s Time to Switch CRMs
As nonprofits grow, so do their needs, and sometimes that means outgrowing the tools that helped you get started. Little Green Light is a gr
Read it ThinkingNonprofit SEO Myths, And What to Do Instead
SEO for nonprofits can feel like a maze—so many directions to go and a lot of conflicting advice. It’s easy to assume you need to be publish
Read it ThinkingThe Future of Telehealth: Enhancing Virtual Patient Experiences with HubSpot Tools
Telehealth gained a lot of popularity during the pandemic, but it’s clear that it’s become more than just a temporary solution. With more pa
Read it ResourceHubSpot Training for Nonprofits
We know as well as anyone that HubSpot can be daunting at first. There’s A LOT to explore. Luckily, there are plenty of resources to guide y
Download MediaRyan Ruud discusses nonprofit tech, ai and more on the Nonprofit Lab
Lake One Founder and CEO joined Pooya Pourak on the Nonprofit Lab to explore how nonprofits can harness digital transformation to scale thei
Watch ThinkingNonprofit Data Management Mistakes That Could Be Hurting Your Fundraising—And How to Fix Them
Fundraising is the lifeblood of nonprofit organizations, but it relies on more than great campaigns. Accurate, actionable donor data powers
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