Media

How Manufacturers Get Real ROI From Trade Shows: Before, During, and After

Trade shows eat a large share of most manufacturers' sales and marketing budgets. Yet many teams still measure success by the number of business cards in a…

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How Manufacturers Can Use Video to Win Complex B2B Sales

Most manufacturing deals don't get decided in a room you're in. Josh Fidi, CEO of SalesReach, pointed out that complex purchases can involve as many as 14…

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Is HubSpot Right for Manufacturers? Lessons From a 2.5-Year Rollout

Manufacturers adopted technology fast on the production floor. The front of the house (sales, marketing, and customer support) often still runs on email…

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