What the accreditation is

The Data Migration Accreditation is earned by submitting completed migration work for HubSpot to review. That includes a migration plan from a live engagement, source-to-target data mapping with the relationship logic intact, and a practical exercise architecting a migration scenario from the ground up.

In other words, it is granted on the basis of real work, not a test.

The work behind it

The qualifying project was a migration off a Blackbaud system carrying more than 20 years of history. The scope tells the story: over 100,000 constituent records, more than 600,000 gift transactions, two decades of recognition credits, household structures, and active recurring giving that all had to survive the move intact.

This was never a spreadsheet import. The engagement rebuilt the organization's fundraising operations on HubSpot, including calculated giving properties driven by coded workflows, custom objects to model designations and allocations, a Fundraise Up integration for online and recurring gifts, and a general ledger export that reconciles back to the accounting system. That work is what the accreditation submission profiled.

Why this matters if you run a nonprofit

A good migration has to do two things, and most projects only manage the first.

The first is that the history survives. A nonprofit's CRM is the institutional memory of every relationship, gift, and grant, often going back longer than anyone on staff has been there. The soft credits, the recurring commitments, the connections between people and the organizations they give through. Move that wrong and you lose the donor history your fundraising quietly depends on.

The second is the one that gets skipped. The data has to land in a structure your team can actually act on. Getting records into HubSpot is the easy half. The real work is deciding what they become once they are there: which objects, which properties, which associations and lifecycle stages, so the people doing the fundraising can segment, automate, report, and move. A migration that preserves everything and activates nothing has only relocated the problem.

That is why this work is as much consulting and architecture as it is moving data. The point of putting a nonprofit on a modern CRM is not storage. It is handing the team a system they can take action in.

Where this sits in the bigger picture

This is the third HubSpot accreditation Lake One holds. Lake One is a HubSpot Diamond Solutions Partner working exclusively with nonprofits and purpose-driven organizations.

The credentials mark the line between a partner who can sell you HubSpot and one who can actually move your data into it without breaking what makes it valuable. That second half of the sentence is where the years have gone.

If you are dreading your migration

If you are sitting on eTapestry, Kindful, Little Green Light, Blackbaud, or any other legacy donor platform and quietly dreading the migration, that dread is rational. It is also the exact problem Lake One is now accredited to solve.

See how Lake One approaches nonprofit data migrations →

For brands that give a damn. That is the whole point.